Marketing Manager Herbicides, Adjuvants and Seed Treatment

An established manufacturer of specialised agrochemicals is seeking an experienced Portfolio Manager to manage and oversee the Herbicides, Seed Applied Technology and Adjuvants portfolio, by developing and implementing communication/marketing strategies, managing product life cycles and collaborating with Southern African and Global departments, including local distributors.

Minimum Requirements For The Role

• Must have a BSc Agric degree, and or Business degree
• An AVCASA certification will be required
• Minimum 5 years experience in Agricultural Chemical environment with specific focus on Herbicides, Seed applied Technology and Adjuvants
• Must have in-depth knowledge of business/market intelligence and marketing concepts/tools
• Broad knowledge of Agrochemical and Agricultural input business with good industry credibility and value chain expertise is important
• Must have good knowledge of crop specific practices and spray programmes as well as regulatory processes

The successful candidate will be responsible for:

• Managing the portfolio to ensure budget target delivery for the categories.
• Ensuring up to date knowledge of the markets and submarkets (market information data basis).
• Contributing to market intelligence projects (market survey, pricing survey).
• Understanding all technical aspects and positioning of the different products in the spray programmes.
• Providing range GAP analysis and guidance to R&D budget and acquisition strategy.
• Defining portfolio, crop spray program and product strategies, including the 4 Ps (Product, Place (distribution), Price, Promotion).
• Driving the procurement process for product launches.
• Providing value proposition and competition benchmark analysis for price decisions.
• Contributing to marketing assumptions for yearly budget for the categories.
• Managing promotional and advertorials campaigns or functions of current products / portfolios.
• Attending Global category meetings to improve cross pollination and information dissemination.
• Contributing towards business support initiatives to achieve budget targets.
• Developing training programs and train sales team, distributors and agents for the positioning and the value proposition of the range.
• Contributing to key account approach development customer data base with key promotion initiatives.
• Identifying and negotiating possible third-party products to expand range and offerings.
• Coordinating demonstration trials for business development and product launches.
• Recommending continuous improvement of current labels and packaging.
• Identifying new uses for current products.
• Investigating claims and product performance issues.
• Ensuring all administrative functions and system inputs are up to date.

Please note that subsequent to the screening and shortlisting process, all further communication will be entered into, only with the shortlisted candidates