Discoverys core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
Key Purpose
To create brand and communication solutions that enable business to meet their objectives by:
- Driving and defining the implementation of digital brand and communication strategies and solutions.
- Interfacing with senior businesspeople to define and co-ordinate brand or communication strategies.
- Understanding the impact of that strategy across business.
- Understanding reporting and implementing insights to further drive business objectives.
- Drive a digital marketing acquisition strategy, including creative and content solutions for upper funnel and performance marketing, using targeted propositions for different segments, and Discovery audiences
- Creation of seamless client and lead generation journeys
- Deliver integrated marketing campaigns to drive awareness, consideration and interest across all platforms
- Unpack complex business needs and to provide creative solutions considering all stakeholders
- To create integrated solutions which are consistent across all brands/ businesses and communities and which meet best practice principles
- To ensure that solutions are in line with Discovery marketing model
- Understanding digital reporting and how to implement insights to refine business strategies
- Develop people through coaching (as required)
- Manage a budget
- Build and maintain relationships with key business people, both at a strategic and operational level
- Proactive
- Bringing ideas to business
- Doing feasibility studies and defining new ways of doing things
- Measure impact and drive corrective action
- Ensure effective implementation of plans
- Manage conflict
- Reactive
- Responding to business needs
Knowledge
- South African banking industry and segments
- Understanding of different Discovery audiences beneficial
- Various direct marketing channels required including digital marketing channels as well as a working knowledge of various media channels
- Digital creative/design and content development
- Digital reporting processes
- Discoverys products and business processes beneficial
- Production processes (including time lines and costing)
- Convert technical information to audience appropriate communication
- Influence and persuade people to get things done
- Negotiate
- Present and sell your ideas
- Question processes, strategy and outputs
- Multi-task on multiple projects
- Leadership skills: Guide, develop and motivate others
- Make decisions
- Solve complex problems
- Build trusted relationships with stakeholders
- Manage conflict
- Manage trade offs
- Instil confidence in others
- Communicate well in English both in writing and verbally
- Analyse campaign effectiveness and suggest improvements
- Keep abreast of trends in campaigning across industries
- Develop multi-channel campaign plan and project manage implementation thereof
- Provide strategic and tactical feedback to Product teams on go-to-market feasibility and plans
- Understanding of creative lead generation sources
- Understand and measure ROI for campaign interventions
- Conceptualise creative campaigns to solve business problems
- Empathetic
- Diplomatic
- People and relationship focused
- Sociable
- Team player
- Seen as a trusted advisor by clients
- Resilient
- Able to work calmly under pressure and provide answers and direction to others
- Flexible and adaptable
- Tenacious and persistent
- Dynamic and energetic
- Driven
- Confident
- Passionate
- Have initiative- being a self-starter
- Naturally inclined to work hard
- Action oriented (doer)
- Solution oriented
- Detail oriented
- Ability to think outside the box
Education and Experience
- Minimum 3-year undergraduate degree. Post graduate qualification in marketing is preferable.
- Minimum of 5 years experience in Marketing and Communication
- 3 to 5 years experience in Financial Services client acquisition
- Relevant industry experience (Financial Services)
The Companys approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
