Yoco was founded in 2015 and now processes over US$2 billion annually. Were the payments provider for over 200 000 self-employed, and opening commerce for all. Were breaking down barriers and unlocking economic opportunities that enable people to thrive.
We have over 350 team members globally, operating across international markets, all with a bias for boldness, and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems together.
Our mission of making society more equal takes a variety of people, with different backgrounds and points of view, so we can keep building solutions that work for and include everyone.
Yoco is growing, and as we grow we have compelling challenges ahead of us.
Growing means were enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco.
We dont stop pushing, we break things to rebuild, we challenge ourselves and each other. Were constantly evolving and were doing it fast.
Grow With Us.
ROLE | WHAT YOU WILL BE DOING?
KEY RESPONSIBILITIES:
Oversee all four pillars of Community at Yoco
- Eventing 2) Advocacy 3) Partnerships and sponsorships and 4) Influencer Marketing
Oversee the Rental Reader model from a brand perspective, this includes, managing requests, providing brand support when there is a sponsorship aspect or branding opportunity, working closely with Key Accounts on the overall direction of the model
Lead the advocacy marketing program - build workflows and channels to identify, recruit, track, develop core advocates, and enable advocates to share their stories via case studies, reviews, reference calls, referrals, and content
Develop a comprehensive database of advocates and customer success stories that can be used externally to support the sales cycle, marketing activities, PR, analyst relations, and strategic partnerships/collaborations
Build and execute campaigns to drive retention, education, advocacy, and community growth within our existing customer base
Provide regular reports on the effectiveness and status of Advocacy Marketing and constantly improve.
Develop strategies and tactics to get the word out about Yoco and drive traffic, brand awareness and brand trust.
Define and build a well-articulated eventing strategy for Yoco, clearly pinpointing the role of events as a brand-building and lead-generation tool, and ensuring clear metrics and success measures are in place.
Conceptualise and deliver an engaging calendar of both in-person and virtual eventing, including but not limited to Yoco Meets, Yoco Workshops, Yoco Next and Yoco Exchange.Events that create buzz and bring the Yoco brand to life.
Work closely with the Content and Creative teams to ensure strong social media buzz for all events and ongoing packaging and distribution of content created through eventing.
Oversee Sponsorships and Partnerships - this includes setting a strategy and KPIs for sponsorships and Partnerships, reviewing requests that come in, and executing the selected sponsorships or partnerships.
Build relationships with influencers in the Small Business ecosystem, and work closely with them across key product launches and brand campaigns
IDEAL CANDIDATE | WHAT WE ARE LOOKING FOR?
KEY REQUIREMENTS:
You have at least 8+ years of client-facing marketing experience.
You have a Bachelors degree in Marketing, Communications or a related field.
You are willing to travel up to as needed
You are familiar with advocacy community platforms, such as Influitive. Strong project management skills and ability to use data to guide decision-making and resource allocation
Hard-working, self-starter with a willingness and eagerness to learn
Actively participates and collaborates with others across teams to achieve business goals
You understand the daily entrepreneurial hustle.
You have managed large marketing budgets across multiple channels and have deep experience with integrated campaign and content planning and execution
Organized, ambitious, and high-energy that can embrace and navigate a fast-paced, ever-shifting environment
Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and ensure high-quality deliverables
Able to manage a team and work closely with agency partners to execute on large-scale events and projects
The People Were Looking For
Were looking for people who want to grow. And as Yoco grows we hope they stay with us, long term
Building things that make society more equal is a daunting task. And its not for everyone. We never stop pushing, we break things to rebuild, and we challenge ourselves and our teammates. We start over, we constantly evolve and we do it fast. We know that its just the right kind of meaningful madness for our kind of visionary human.
So, who are you? Youre someone who resonates with our mission, but also our values, when it comes to how we work.
Youre a curious problem-solver with a passion for doing good. Youre bright and grounded, experimental and bold. You play open cards and get stuck in. Youre not afraid of change. You close the loop.
At Yoco, we love to laugh, cherish each others quirks, and be authentic.
Find Out More About Who We Are Here.
Please note that this is a remote-based position and we are open to applications from candidates based in South Africa, the Netherlands, Egypt, Kenya, Zimbabwe, Nigeria, United Arab Emirates and the UK.
We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.
Yoco is a growing African Fintech, enabling people to thrive through open commerce.
Founded in 2015, Yoco now processes over US$2 billion annually, and were the payments provider for over 200 000 self-employed.
By 2024 we aim to serve 3 million entrepreneurs, becoming the leading Open Commerce ecosystem for small business, across Africa and the Middle East.
