Define and manage the offer strategy for the Power Products Offer in the Southern Africa region and support the distributor and panel builder channel.
Principal Accountabilities
Get a clear and updated understanding of the Offer's environment:
- Evaluate periodically the market & the competition landscape.
- Identify the trends impacting the market.
- Contribute to the Annual Marketing & Sales Plan.
- Meet end-users and channel customers in their day to day lives.
- Support the Distributor and Panel Builder Channels.
- Monitor our business (turnover, volume, profitability, market shares etc.).
- Review the offer's quality level & contribute to global quality improvement.
Product (Offer):
- Define with the LoB the offer road-map evolution according to the gaps in: features, quality, availability etc.
- Ensure compliance with standards, profitability targets, quality.
- Manage and update all data (new ref, OPS, O2 etc.)
- Optimize stock keeping.
In support of the Pricing Manager, assist with:
- Input to the discount matrix.
- Input to price positioning.
- Monitoring and reviewing strategic references and delta prices.
- Work with all Channel Managers to maximize the availability of the offer through all available channels.
- Constantly evaluate the effectiveness of the existing channels and scan the marketplace for new channels (E-Commerce, consumer retail etc.)
- Support end-user and specifier teams to secure specification.
- Define and update the kill phrases, USPs, value propositions.
- Collaborate with the communication team to update strategies, tools, promotions, messages etc.
- Act as custodian of product relevant material for sales and promotions as supplied by Line of Business (documentation, training, content etc.)
- Manage the global commercial forecast (SIOP process).
- Provide support for key equipment and solutions tenders.
Specific Processes:
- PEP: Product Evolution Process
- PWP: Product Withdrawable Process
- Pricing: Price Management Process
- O: Offer Optimization Process
- Order Intake
- Delta Price
- Margin
- Stock profile
- Keep up to date with developments with respect to the management system, as well as apply the policies and procedures relevant to the position.
- Communicate improvement possibilities with respect to the management system to the relevant process owner or directly to Quality & Customer Satisfaction and participate in improvement initiatives.
Role Requirement
- Relevant technical degree, e.g. B.Tech, B.Eng in Electrical Engineering
- Business/marketing qualification is an added advantage
- Prior experience in a similar role is preferred.
- Knowledge of the relevant South African market.
Req: 008N7J
