At PEP, our focus and pleasure are delighting our customers everyday and everywhere. We're committed to our purpose of making it possible for everyone to look and feel good. As a leading retail brand dedicated to creating exceptional experiences, we are seeking a talented Marketing Manager to join our team and drive innovative marketing strategies aligned with our customer-centric approach.
PURPOSE OF THE JOB:
As a Marketing Manager at PEP, you'll play a pivotal role in devising and executing innovative marketing campaigns focused on delighting our customers. Your goal will be to drive foot traffic, boost sales, and build brand recognition. Collaborating with cross-functional teams, you'll ensure our marketing efforts align with our company growth plan and exceed customer expectations.
KEY RESPONSIBILITIES
- Leadership: Provide leadership to the team, guiding them to develop and execute customer-centric strategies in retail environments.
- Strategy Development: Devise comprehensive marketing plans that prioritise customer delight across in-store and online platforms.
- Campaign Creation: Craft impactful marketing campaigns via digital, social media, email, and traditional channels to elevate customer satisfaction and loyalty.
- Consumer Analysis: Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities that enhance the customer experience.
- Retail Expertise: Utilize your retail experience to tailor marketing efforts specifically aimed at delighting customers in retail environments.
- Collaboration: Work closely with the sales and merchandise teams to align marketing strategies with sales objectives and customer satisfaction metrics.
- Budget Management: Effectively manage marketing budgets, optimising spending to enhance customer satisfaction and loyalty.
- Creative Direction: Collaborate with the creative team to develop compelling marketing materials that resonate with our customers' desires and aspirations.
- Performance Analysis: Monitor campaign metrics, derive insights, and offer recommendations for continuous improvements focused on customer delight.
- Partnership Building: Cultivate strong relationships with vendors, agencies, and partners to innovate and elevate our customer-centric marketing initiatives.
- Leadership Skills: Proven ability to lead and inspire a marketing team, fostering a culture of innovation and customer-centric thinking.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is advantageous.
- Retail Marketing Experience: Demonstrated track record (5-8 years) in retail marketing, showcasing your understanding of retail trends and customer-centric strategies.
- Experience in cellular, financial services and clothing retail would be an advantage.
- Data Proficiency: Proficiency in data analysis, leveraging insights to optimise customer-centric marketing strategies.
- Good understanding of basic accounting and financial accounting is critical
- Experience in clothing, cellular and related products and financial services on either the product or marketing functions in retail would be an advantage.
- Computer Literacy: Google Suite
- Advertising experience in an agency environment will be an advantage
- Understanding of the South Africa market segments will be an advantage
- Competencies required: Proven marketing skills; Communication skills (with high quality
- writing skills and excellent presentation skills); Planning, organising and control; Problem assessment; Leadership and Innovation
- Willingness to travel. Own transport required
