Marketing Performance Analyst

Our client is a leading health tech and sleep optimization app and is seeking a Marketing Performance Analyst. This role is critical for managing and optimizing Meta and Google Ads, analyzing competitors, and making data-driven adjustments to ad campaigns across multiple channels.

The ideal candidate will excel in analyzing ad data from multiple regions, optimizing ad spend, and collaborating with the team to create effective ad creatives.

Location: Fully-Remote (Work from Home), 9 AM - 6 PM EST

Key Responsibilities:

• Meta and Google Ad Buying: Manage and optimize ad campaigns on Facebook and Google platforms.
• Data-Driven Ad Adjustments: Analyze Facebook ad data to make informed changes for improved performance.
• Ad Optimizations: Continuously assess competitor ad strategies and make adjustments to outperform.
• Budget and Targeting Analysis: Monitor advertising spend across all regions and adjust targeting strategies accordingly.
• Creative Collaboration: Work closely with the marketing team to develop more effective ad creatives based on data insights.

What Success Looks Like:

• Effective Ad Campaign Management: Skillfully manage ad campaigns leading to increased performance and ROI.
• Strategic Optimizations: Implement strategies that effectively outpace competitors and resonate with target audiences.
• Data-Driven Decision Making: Utilize data to drive all aspects of ad campaign management and optimizations.
• Cross-Team Collaboration: Effectively communicate with the marketing team to create impactful and data-backed creatives.

Qualifications:

• 4+ years of experience in digital marketing, with a focus on ad buying and performance analysis.
• Proven track record of managing Meta and Google ad campaigns.
• Strong analytical skills, with the ability to interpret complex data sets.
• Substantial experience in handling a monthly ad spend of at least $100K.
• Excellent communication skills, capable of conveying complex strategies to diverse teams.
• Creative thinker, able to collaborate with teams to produce compelling ad content.
• Familiarity and prior involvement in advertising for clients with app-based platforms, a huge advantage for experience with SKAdNetwork (SKAN) metrics on iOS.

Important Information:

• Resumes should be submitted in English; non-English resumes will not be evaluated.
• Applications without videos will not be considered.

In this role, you will not only apply your expertise in digital marketing but also contribute to a mission that enhances people's lives. Your skills in ad buying, data analysis, and creative collaboration will directly impact our clients growth and success.

We value creativity, strategic thinking, and a data-driven mindset. If you are passionate about making a difference and ready to excel in a fast-paced, collaborative environment, we encourage you to apply.