Marketing Project Manager

Marketing Project Manager Mission

Your mission is to become the linchpin of our marketing execution, driving scalable and sustainable growth for our company. By capitalizing on the email marketing and SEO techniques, you will be managing the team members to design, implement, and refine a funnel that transforms our leads into loyal attendees, and subsequently, profitable clients and managing the SEO initiatives.

Within the first year, we envision a strong focus on implementing at least one weekly webinar campaign, aiming for a substantial quarterly turnout. This isnt just about numbers; we're looking for quality interactions, as evident by a high rate of attendees translating into active sales appointments. The end goal? A minimum of 20 strategic proposals every quarter, born from your email initiatives.

Vendor relationships are an integral part of this role. You'll master the art of negotiations, securing the best deals for our e-blast initiatives, while ensuring optimal timing for delivery and maximizing engagement. A crucial part of this will be your commitment to iterative learning. By split-testing every e-blast, and documenting the results meticulously, you will continually refine our approach, discovering the most compelling hooks and offers.

The nurturing phase is equally critical. Your goal here is ensure the creation of simple, yet compelling email nurture sequences that respect our prospects' inboxes, while maximizing conversions. By leveraging automations and facilitating seamless interactions between our calling team and prospects, you'll ensure a smooth journey from email click to sales conversion.

Lastly, being data-savvy is non-negotiable. You'll ensure the set up of impeccable tracking for every campaign, ensuring we know exactly where our leads are coming from and at what cost. With weekly data reporting, you'll guide our decisions, highlighting where we should double down and where it might be prudent to pivot or scale back.

This role is about striking a harmonious balance between project management, team leader, and presenting the data so the CEO can make data driven strategic decision making. You'll be at the forefront of scaling a phenomenal business, working directly with the CEO. .

Key Responsibility

To ensure that each team member meets their project plans and ultimately their KPIs. But it's not just about numbers. As we help each client succeed, make sure we're also doing good in the world. With every win, we'll give back through our 1for1 model, doubling our positive impact and showing our real commitment to making a difference.