We are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We link and develop people with diverse talents all over the world. For you, this means a variety of ways to advance. Not only your performance but also your personality matter to us. At BASF, careers develop from opportunities.
BASFs regional division EMEA Europe, Middle East, Emerging Europe, and Africa. BASF operates in more than 50 countries in the region. For BASF the EMEA region is our most important market
Responsibilities
The successful incumbent will play a crucial role in developing and implementing marketing and communication activities to drive brand awareness and support our sales initiatives.
Duties will include the following:
- Plan, develop, and implement marketing and communication activities in collaboration with the Regional Marketing Manager and Coatings national team.
- Define and manage the annual marketing and communications budget.
- Support sales initiatives and marketing campaigns with promotional and exposure materials.
- Coordinate and support the Sales Team with regional meetings and events involving market influencers and associations.
- Enhance the company's brand presence in the local market through new communication channels and digital solutions.
- Assist the Sales Team with brand and customer-specific presentations.
- Collaborate with the Technical Team to define and implement digital tools that meet the local market needs.
- Maintain regular communication with Marketing, Communications, and Digital teams in EMEA to stay updated on new initiatives supporting the local market.
Qualifications
- Bachelor's degree (or equivalent) in marketing, business, or a related field
- 5-7 years of experience in marketing and communication
- Proficiency with marketing automation and CRM tools
- Proficiency in online marketing and social media strategy
- Experience in rolling out digital tools is a distinct advantage
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making abilities
- Metrics-driven mindset with a creative flair
- Good knowledge of Microsoft Office tools
Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.
