Marsh McLennan Marketing & Communications Leader Africa
What can you expect?
Marsh McLennan is the worlds leading professional services firm in the areas of risk, strategy and people. We help corporate and public sector leaders navigate an increasingly dynamic environment through four market-leading businesses - Marsh, Guy Carpenter, Mercer and Oliver Wyman. Together, we address the most complex challenges of our time.
Having an established presence in more than 130 countries worldwide, national and international collaboration and connectedness are at our business's core. We are relation builders at heart, both with our colleagues and our clients. Diversity and inclusion is an integral part of our culture. All this makes for fertile ground for your personal and professional development, benefitting from an environment
that stimulates internal mobility.
In this role you will grow, scale and lead a dynamic marketing operation to build value across a diverse client/customer base while driving commercial growth for Marsh McLennan, Mercer and Marsh. The role will report to the Regional Marsh McLennan Marketing and Communications Leader - IMEA
What is in it for you?
- In partnership with the CoEs and global/divisional direction, this role will drive the execution/customization of global and sub-regional priorities related to marketing, brand, content, digital and PR for the region.
- As a key member of both the Marketing Leadership and Sub-Regional business senior leadership teams, you will develop and be responsible for the execution of a comprehensive marketing and communications strategy aligned with business and commercial priorities, that will drive market profile, client engagement and revenue growth
- An unique opportunity to join international well-established company with a strong brand and strong results to match
- Outstanding learning and mentoring programs and internal mobility opportunities
- Drive the vision and execution of a marketing and communications strategy aligned to the sub-regions commercial priorities and competitively positions Marsh McLennan, Marsh and Mercer to a diverse range of target segments
- Create and implement innovative multi-channel acquisition strategies and campaigns via strong collaboration with product, sales, and business teams
- Ensure our brand in the portfolio has an ownable positioning strategy and is communicated in a compelling and consistent manner across all channels and touchpoints
- Through a digital/mobile first lens, develop always on digital marketing strategies to drive SEO/SEM, build our digital footprint and create content journeys that connect end consumers with our products/services/capabilities through engagement
- Own messaging in partnership with the business and Sales to stay ahead of market trends and create a constant feedback loop with our different clients needs
- Deploy marketing automation to ensure scalable and cost-effective marketing operations processes with demonstrable ROI in partnership with global marketing practice
- Establish a powerful marketing funnel, ensuring leads are qualified for sales follow up through our CRM system
- Create and maintain an active network of marketing partnerships to enable execution
- Grow, lead and empower a collaborative team of marketers to create a high-performing, innovative and positive team culture, working with business stakeholders and enterprise-wide marketing to ensure alignment with best practice and an operational model that remains agile and responsive to changing needs
- Lead a client-first, CX mindset, developing a data-informed position on who current and target clients are, and implementing strategies and tactics that help us acquire and retain valuable relationships
- Comply with standardized reporting, meet targets and KPIs and provide clear, actionable insights to improve decision-making and prioritization
- Manage the marketing budget, including allocation of spend to achieve company targets
- 10+ years of progressive experience in leading, planning and executing multi-channel, multi-segment marketing (experience in the financial services industry is preferred)
- Excellent communication and presentation skills with the ability to influence effectively at a senior leadership level regionally and enterprise-wide, developing valued, trusted relationships/partnerships to meet shared commercial outcomes.
- Advanced subject matter knowledge of traditional and digital marketing including industry-leading MarTech.
- Experience of managing marketing campaigns across the web and integrating with marketing automation systems including knowledge and experience in SEO and SEM campaigns/techniques, online channels including social media, online video and associated metrics.
- Highly organized and able to multi-task and manage multiple projects and competing priorities without sacrificing accuracy, impact or efficiency.
- Innovative mindset, willing to challenge the status quo and move quickly to test and learn new strategies and tactics. This also relates to a level of resourcefulness and proven ability to do more with less.
- Solid research skills with the ability to stay ahead of current marketing industry trends.
- Strong attention to detail and exceptional judgement, ideally gained in a heavily regulated industry - comfortable with a fast-paced environment
- University degree educated.
- Leading across multiple geographies
- Experience working in a professional services environment
- Digital first approach
