The role demands a Media Buyer with a stellar track record in managing paid media campaigns, an in-depth understanding of various advertising platforms, and a dedication to driving exceptional results for clients. If you're an analytical thinker, results-oriented, and possess outstanding communication skills with a zeal for digital marketing, this role is designed for you.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
- Campaign Development and Oversight: Develop and oversee paid media campaigns across platforms like Google Ads and Facebook Ads, ensuring they align with client goals and KPIs.
- Audience Research and Segmentation: Conduct audience research for precise segmentation and targeting, crafting tailored messages and creatives.
- Data Analysis and Optimization: Utilize campaign data to uncover trends and insights, optimizing for performance enhancement.
- Budget Management: Manage budgets efficiently, adjusting bids to maximize ROI and meet key performance indicators.
- Creative Copywriting and Landing Page Optimization: Create compelling ad copy and optimize landing pages to boost conversion rates.
- Industry Trend Monitoring: Keep abreast of the latest industry trends and platform updates to refine campaign strategies continuously.
- Cross-functional Collaboration: Work in tandem with creative, technical, and analytics teams to ensure the success of campaigns.
- Performance Reporting: Report on campaign outcomes, providing insights and recommendations to clients and internal stakeholders.
- Professional Development: Pursue professional development opportunities to stay ahead in the fast-evolving landscape of digital advertising.
- Campaign Success: Your management of paid media campaigns significantly enhances brand visibility, engagement, and conversions for our clients.
- Strategic Impact: Through your expert audience targeting and creative ad strategies, you drive measurable improvements in campaign ROI and KPIs.
- Innovative Problem-Solving: Your ability to stay ahead of digital advertising trends results in innovative campaign strategies that set industry standards.
- Effective Collaboration: Your strong communication skills foster effective collaboration within the team, contributing to a cohesive and productive working environment.
- Proven experience in paid media campaign management across multiple platforms.
- Strong analytical abilities with proficiency in campaign analytics for optimization.
- Experience with audience segmentation, targeting, and persona development.
- Exceptional copywriting skills.
- A keen eye for good design and landing pages.
- Knowledge of keyword research, A/B testing, and campaign optimization techniques.
- Excellent collaborative and communication skills, capable of thriving in a team setting.
- A commitment to ethical advertising standards and upholding a positive industry reputation.
- A reliable internet connection and a quiet workspace.
- Proficiency in written and spoken English.
- Additional skills in SEO, video editing, or project management are considered a plus.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
- By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.
