Media planning
Implementation
Optimisation
Reporting
Requirements/Experience/Skills:
Personal Attributes:
Paid Media Specialist
Responsibilities (include but are not limited to):
Media planning
Proficient in digital media planning
Propose new digital channels for a client when they become available and are relevant
Ability to set KPIs for campaigns and budgets if they are not pre-defined
Conduct research and find the insight in the research for proposals and campaigns
Identify the right audiences and channels for a campaign
Effectively manage media channels to deliver on cost, quality and timing targets
Creative thinking on campaign execution using multiple digital media channels
Implementation
Successfully implement social campaign set-ups
Implement media plans
Manage budgets spends accurately
Manage programme execution and financial performance while ensuring that we deliver to KPIs
Optimisation
Review live data and recommend changes to affect overall campaign performance
Manage key conversion points in the marketing funnel
Manage and optimise landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of CTAs
Collaborate with teams responsible for blogging, email, social media, in order to optimise each conversion path
Optimise our marketings conversion paths
Increase conversion rates and drive marketing-qualified leads
Optimise the lead-to-customer conversion rate
Increase funnel marketing efficiencies
Achieve and in most cases exceed KPIs for the business
Proactively use optimisations and insights for future campaigns/iterations
Reporting
Derive insights and propose tactics and recommendations
Propose changes and channel experimentation for enhanced results
Requirements/Experience/Skills:
Tertiary qualification in Digital Marketing
Minimum 2 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency (or in a similar environment)
Google certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)
Facebook certifications (Blueprint)
GMP stack experience (DV360, SA360, experience in campaign manager)
LinkedIn campaign manager
Proficient in MS Office365 (i.e. Word/Excel/PowerPoint/Keynote/OneDrive etc.)
Well-versed in digital (full digital eco-system/digital media landscape)
Knowledge of websites and UX (for KPI setting on a lead model)
Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering
Knowledge of programmatic service providers and their offerings
Knowledge of analytics and reporting tools
A strong ability to glean insights from data for reporting and proposals
Intimate knowledge of other platforms that are mainstream and become widely adopted in our clients space.
A good command of the English language (both verbal and written)
Strong time management skills
Strong presentation skills
Strong multitasking skills (ability work on multiple briefs at any given time)
Personal Attributes:
Team player with the ability to work independently
Ability to remain calm in a pressurized environment
Able to receive constructive criticism and advice
Accountable
Deadline driven
Solution driven
Reliable
Resilient
Proactive
Meticulous with attention to detail
Self-starter
Other: comfortable work on-site and comfortable to work on alcohol brands
Media planning
Implementation
Optimisation
Reporting
Requirements/Experience/Skills:
Personal Attributes:
Occupation:
Management, human resources jobs
This job offer is not active at the moment.
Jobin.co.za
Jobin.co.za
Jobin.co.za
Jobin.co.za
Jobin.co.za
Jobin.co.za
Jobin.co.za
Jobin.co.za
2011-2024 © Jobin.co.za
Let's move South Africa forward together
Let's move South Africa forward together
Please feel free to contact us by email info [et] jobin.co.za. Monday - Friday: 8am - 6pm.
