Paid Media and SEO Specialist

Key Responsibilities:

Paid Media:

• Campaign Strategy & Management:
• Develop, execute, and manage paid media strategies (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.) aligned with business goals.
• Set clear KPIs for all paid campaigns and monitor performance.
• Conduct thorough keyword research to guide PPC and SEO efforts.
• Manage budgets, bid strategies, and ensure the highest possible ROI for ad spend.
• Ad Creation & Optimization:
• Design and write compelling ad copy that drives engagement and conversions.
• A/B test creatives, landing pages, and targeting options to optimize performance.
• Work closely with the content team to develop appropriate ad visuals and materials.
• Performance Tracking:
• Use analytics tools (Google Analytics, Facebook Insights, etc.) to measure and report campaign effectiveness.
• Identify opportunities to improve campaign performance and scale successful strategies.
• Track and report on key metrics (impressions, clicks, conversions, CTR, CPC, CPA, etc.).

Search Engine Optimization (SEO):

• SEO Strategy & Execution:
• Develop and implement an SEO strategy to improve organic search rankings and drive website traffic.
• Conduct comprehensive SEO audits and make recommendations for technical SEO improvements.
• Identify relevant high-value keywords and optimize on-page content (title tags, meta descriptions, etc.).
• Build high-quality backlinks through outreach and link-building initiatives.
• Content Optimization:
• Collaborate with the content team to ensure that website copy and blog content are optimized for search engines.
• Provide keyword recommendations and ensure that content aligns with SEO best practices.
• Analytics & Reporting:
• Monitor website performance using tools like Google Search Console, SEMrush, and Ahrefs.
• Provide regular reports on SEO performance, highlighting key metrics (organic traffic, keyword rankings, backlinks, etc.).
• Stay up-to-date with industry trends, algorithm updates, and emerging best practices.

Search Engine Optimization (SEO):

• SEO Strategy & Execution:
• Develop and implement an SEO strategy to improve organic search rankings and drive website traffic.
• Conduct comprehensive SEO audits and make recommendations for technical SEO improvements.
• Identify relevant high-value keywords and optimize on-page content (title tags, meta descriptions, etc.).
• Build high-quality backlinks through outreach and link-building initiatives.
• Content Optimization:
• Collaborate with the content team to ensure that website copy and blog content are optimised for search engines.
• Provide keyword recommendations and ensure that content aligns with SEO best practices.
• Analytics & Reporting:
• Monitor website performance using tools like Google Search Console, SEMrush, and Ahrens.
• Provide regular reports on SEO performance, highlighting key metrics (organic traffic, keyword rankings, backlinks, etc.).
• Stay up-to-date with industry trends, algorithm updates, and emerging best practices.

Requirements

Skills & Qualifications:

• Educational Background:
• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. (Equivalent work experience may be considered.)
• Experience:
• Minimum 3-5 years of hands-on experience in managing paid media campaigns and SEO.
• Proven track record of managing successful paid advertising campaigns across Google Ads, Facebook, Instagram, and other platforms.
• Strong SEO experience, including keyword research, on-page optimization, and link-building strategies.
• Experience with tools like Google Analytics, Google Ads, SEMrush, Ahrefs, Moz, and social media ad platforms.
• Technical Skills:
• Proficiency in Google Ads, Facebook Business Manager, and LinkedIn Ads.
• Experience with A/B testing and performance tracking.
• Familiarity with HTML/CSS and technical SEO best

Additional Qualifications (Preferred):

• Google Ads and Google Analytics certifications.
• Experience working in a franchise or multi-brand environment
• Experience with eCommerce platforms (if applicable to your business model).

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for growth and development within a dynamic franchise management company.
• A collaborative and innovative working environment with a focus on team success.
• Flexible working hours and the option for remote work, if applicable.
• Access to company-wide training and development programs.