At ShopriteX, we're re-imagining grocery retail. Everyday we're working hard to make the everyday effortless for our customers. We do this, by removing friction and driving a tech-led future for the Shoprite Group of companies Africa's biggest retailer.
We're looking for 2 x talented Paid Media Specialists to join us at our digital innovation hub, ShopriteX (based in Brackenfell, Cape Town), working exclusively on Checkers Sixty60 South Africa's number one grocery delivery app, that has achieved over 40 awards for innovation, UX design and marketing excellence, in less than 5 years.
As Sixty60's Paid Media Specialist you'll have exclusive access to the continent's largest audience of retail customers, rich shopper data and advanced analytics to create cutting-edge precision digital marketing campaigns.
We're looking for South Africa's hottest talent to join our growing team. If you're excited by this opportunity within the Rainmaker Media team, working exclusively on Checkers Sixty60, and you're a skilled Paid Media Specialist (where you'll demonstrate your expertise in programmatic, social and search), then we'd love to meet you!
Powered by Africa's largest retailer, Rainmaker Media is the Shoprite Group's internal agency. It provides industry-leading digital marketing services to the Group (including Shoprite, Checkers and Checkers Sixty60), plus the Group's vast list of supplier brands, armed with massive budgets, and ambitious performance targets.
Role Purpose
The purpose of the Paid Media Specialist is to drive brand awareness, app installs and conversion through innovative digital advertising campaigns.
You will be responsible for the entire campaign lifecycle, from strategy and creative development to implementation, optimisation, and reporting on Checkers Sixty60's campaigns.
Role Description
- Maximise ad delivery efficiency and effectiveness through the successful execution of Checkers Sixty60's digital campaign strategy and all related operations.
- Develop and manageCheckers Sixty60's end-to end deliveryofdigitalcampaignsacross platforms, from briefing, planning and execution of campaigns, to invoicing, reporting and post campaign analysis.
- Manage and ensuredata, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
- Effectively manage own portfolio of work whilecollaboratingwith creative, strategyand technology teams and vendors to implement andcreate integrated ad campaigns.
- Build strong relationships with internal and external stakeholdersto ensure thedeliveryof digital campaign plans.
- Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.
- Provideanalysis and insights for reporting, includingpost campaign reporting, to stakeholders.
- Ensureinvoices areaccurateand campaign budgetsare executed within required parameters.
- Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations and approaches to adopt.
- Conduct research and utilise insights to optimise and growfuture campaigns.
- Monitorlocal and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.
- Degree or Diploma in Marketing, Advertising, Media or related (essential).
- +3 years' experience in paid media advertising or a digital campaign management role in an ad ops environment (essential)
- A proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns (essential).
- Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) (essential).
- Broad knowledge of the media and marketing ecosystem - (essential).
- Demonstrable knowledge and experience of marketing principles and practices includingcustomer journey management and content development experience (essential).
- Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
- Strongproficiencyin MS Office (essential).
- Experience using marketing automation tools like Braze, Salesforce, Insider etc (advantageous)
- Digitalaccountmanagement: strongability to keep schedules, prioritise tasks / briefs and ensure campaigns / projects are on time and deliveredagainst businessobjectives.
- Passion for digital marketing with subject matterexpertisein marketing principles and practices.
- Excellent team-working: contributes towardsbuilding a positive teammorale.
- Excellent communication, presentationand story-tellingskills:articulates ideas and concepts in a creativeand meaningfulway.
- Commercialacumenand business understanding of the broader retail industry.
- Dynamic personality and the ability tothink outside the box.
- Proactive with initiative to drivenew ideasand content.
- Excellent facilitation skills: organised with strong time, deliveryand planning management.
- Interpersonal skills: buildsstrong relationships andmanagesconflictand competing priorities well.
- Flexible thinker with the ability to make sound independent decisions.
- Project management skills, with the ability to balancemultiple projects and prioritiesin a large scale, complex environment.
- Ability to work under pressure: to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
- Results-oriented and quality focused.
- Self-starterand generator with the skill and discipline to work independently and across multi-functional teams.
We are committed to Employment Equity when recruiting internally and externally.
Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.
If you don't hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.
