The role will form the first point of contact with the in-market brand team, acting as the initial filter to ensure local market creative and content aligns with MH maison strategy and execution guidelines.
The position reports to the Market Director
- Work with Distributor team to establish next years brand plans and ensure quarterly plans are then executed to drive brand performance in the all-important SA market
- Driving the correct project planning processes and following up with BMs to ensure timings are adhered to, reducing stress in the system
- Press Release and SM content calendar reviews and pre-approval before final sign off from MM or GM
- Provides local teams with the set of tools and executions to drive commercial and brand equity results
- Event and activation execution review ensuring brand cohesion and consistency and Activation excellence
- Collating, reviewing and analysing marketing results to drive a mind-set of continuous improvement from a fact-based basis (and supplying Best Practice excellence to the region and Maisons)
- Being clear on implications of annual BHT and other marketing research results to ensure brand plans reflect critical insights
- Tracking competitive activity and performance in the market-place
- Taking a lead / pro-actively pushing and creating initiatives on some of the smaller brands (eg Ardbeg, Belvedere, DP, Ruinart, Krug, Wines)
- Handling all MH platform queries: guidelines, artwork, issues, etc.
- Support on day-to-day marketing topics liaising with Distributor brand managers across the portfolio.
- Formatting and editing of presentations and reports to ensure they meet MH standards
- Development and formatting of market visit agendas and ensuring all logistical requirements are handled before and during the visit
Degree in business administration or Marketing
Professional experience:
- Not less than 4 years in sales, marketing, business development (FMCG)
- Solid knowledge in financial & administrative processes
- Ideally experience in W&S industry
- Some experience with luxury goods
- Understand marketing mix, from insight analysis and brand building to the role of media, public relations, digital and trade marketing
- Exceptional Project planning skills
- Solutions-driven, collaborative attitude and the ability to handle multiple workstreams simultaneously
- Entrepreneurial mindset
- Meticulous attention to detail
- Ability to flourish in a high-pressure, deadline-based environment requiring the need to work after hours often over weekends
English (2nd South African Language beneficial)
Lifestyle:
Travel across the region (25-30% of the time)
