Define the vision and direction for stakeholder experiences across Momentum Metropolitan brands. This involves leading a team of events professionals who will drive the design and implementation of stakeholder experiences, aligning their efforts with the group's objectives, industry standards and trends. The primary goal is to create successful and memorable experiences for clients, stakeholders, and employees that not only enhance the brand's reputation but also contribute to the overall organisational goals and objectives.
Requirements
- Bachelors Degree or equivalent in Marketing, with specialisation in hospitality & events.
- Business Administration qualification or related (advantageous).
- 5-7 years experience in marketing and stakeholder/client experience; or similar role in a big multi-national corporation.
- 4-5 years' proven experience in in leading and managing a team.
- 4-5 years' proven experience in budget management.
- 5-7 years' of proven experience in events management.
- A deep understanding of the events industry, including trends, best practices, and emerging technologies.
- Strong event management skills.
- Proficient in project management tools, and other relevant software platforms (advantageous).
- Develop and implement an overall events strategy aligned with the brands strategy and objectives which focusses on delivering impactful experiences that create brand awareness across both Momentum and Metropolitan brands.
- Define the vision and direction for stakeholder experiences by collaborating with stakeholders and ensuring that events align with the overall brand strategy and brand plans.
- Oversee the planning process of events to ensure seamless execution and to ensure that events cater to the needs and expectations of stakeholders, clients, and employees, ensuring consistently great experiences at MMH events (internal and external).
- Shape the brand's image and reputation through upholding high-quality standards in event delivery, reflecting the Groups image and values.
- Create experiences that reinforce positive brand associations and leave a lasting impression on stakeholders. This involves innovating traditional client and stakeholder experiences with the brands.
- Create and maintain client/stakeholder journey mapping for the various brand engagements and make recommendations to deliver a high quality experiences at each touchpoint.
- Serve as a Subject Matter Expert to the Group Marketing function on client experience.
- Together with the team, deliver high quality brand experiences through events and activations.
- Establish and implement standardised event procedures for implementation in the Events Hub
- Foster a culture of innovation and creativity within the team to deliver unique and memorable experiences that stand out in a competitive landscape.
- Cross-collaborate with various teams, such as marketing and communications, to align event strategies with broader business goals.
- Oversee all aspects of event execution for platinum events, ensuring all details are meticulously organised.
- Remain hands-on during platinum events to manage unexpected challenges and guarantee smooth operations.
- Ensure deliverables are met within the budget and within existing financial controls in the Events Hub.
- Conduct risk assessments to mitigate potential risks associated with events, ensuring compliance with regulations, and implementing contingency plans to address any challenges that arise during execution including platinum events.
- Develop and provide reports to stakeholders on ROI and impact of events and activations.
- Establish measurable objectives and key performance indicators (KPIs) for events. After each event, analyse data and feedback to assess the success of the experiences and identify areas for improvement.
- Analyse the success of each platinum event through post-event evaluation, reporting and feedback from participants.
- Use insights to continuously improve event planning, ensuring impactful execution processes are in place.
- Maintain accurate event records, reports, and documentation for future reference.
- Stay updated with industry trends, attend conferences, and participate in workshops to enhance skills and knowledge.
- Continuously assess event experiences and gather feedback from attendees and clients to improve future events.
- Introduce innovative ideas and technologies to enhance event experiences and engagement.
- Handle any unforeseen challenges or issues that may arise during events, making quick decisions to ensure successful outcomes.
- Maintain strong relationships with clients, vendors, sponsors, and partners to ensure smooth event operations and foster long-term partnerships.
- Conduct regular performance evaluations and provide feedback to team members to improve their skills and productivity.
- Provide authoritative, expertise and advice to clients, stakeholders and Group Marketing Exco.
- Build and maintain relationships with clients and internal and external stakeholders.
- Contribute to the process of negotiating objective and realistic service level agreements, monitor appropriateness and recommend adjustments.
- Deliver on service level agreements made with clients and internal and external stakeholders in order to ensure that client expectations are managed.
- Make recommendations to improve client service and fair treatment of clients within area of responsibility.
- Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.
- As a senior leader, create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.
- Manage and guide the events team under your supervision. This involves providing direction, support, and mentorship to the team to ensure they are equipped to deliver exceptional experiences.
- Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values and policies.
- Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness.
- Ensure that the Group Marketing strategy is understood by the team and how each person fits into helping achieve the strategy, through effective performance management based on SMART annual objective setting and measurement.
- Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members.
- Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth, based on clear personal development plans.
- Encourage innovation, change agility and collaboration within the team.
- Compile and control budgets to minimise expenditure in alignment with tactical delivery plans.
- Ensure resources are allocated efficiently to deliver impactful experiences within financial constraints.
- Create and manage event budgets, ensuring financial objectives are met.
- Control the budget for area, including the authorisation of expenditures and implementation of financial regulations.
- Manage high risk and problematic financial issues in area of accountability and contribute to the development of policy.
- Implement and manage financial risk methodologies, techniques and systems and use to monitor and report on financial activities.
- Implement and provide feedback on the effectiveness of financial policy, practice and procedures: preventing illegal, unethical or improper conduct.
- Implement risk management, governance and compliance policies in own practice area, to identify and manage governance and risk exposure liability.
- Investigate reported wilful acts of non-compliance to organisation policy and practice and report on findings.
