Reporting to: Brand Director
Location: Cape Town
ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY'S EE TARGETS
OUR VALUES
Collaborative - we're a clan and work together as a team, always towards a common goal
Committed - we're accountable and follow through no matter the challenge
Curious - we look for better ways to do things and make a positive difference
Connected - we stay close to, learn from and look to understand each other and our customers
Compassionate - we go out of our way to care about our colleagues, our customers and our community
OVERALL PURPOSE
We're looking for a motion designer and content editor who has the skills and experience to help execute our video-first content strategy and who can play a valuable role in the conceptualisation and execution of design projects and other creative materials as a key member of the brand team. This will include all digital channels (Google Display Ads, website content, Direct Mailers, video content and text-based animations for Social Media channels) as well as some above-the-line channels like TVC advertising and digital OOH billboards.
Duties & Responsibilities
- Collaborate with fellow Art Directors and or UX designers and copywriters to create content that establishes Lula as a best-in-class fintech brand.
- A keen eye for typography and layout hierarchy to develop fresh and innovative designs
- Interrogate briefs for opportunities to elevate the brand and work with the team to conceptualise and create content, and coordinate and develop campaigns with a distinctive and bold visual identity while maintaining our brand identity
- Determine how best to represent a concept visually and submit to the Brand Director and stakeholders for approval
- Create visually appealing 2D motion graphics for various platforms, including social media, websites, and marketing materials
- Develop animations, transitions, and visual effects to enhance user engagement and convey messages effectively
- Collaborate with the creative team to conceptualise and execute design projects from start to finish
- Utilize graphic design skills to create static visual assets such as illustrations, icons, and layouts when needed
- Assist with day-to-day graphic design tasks as needed, such as creating social media graphics, marketing collateral, and branding materials
- Edit and integrate motion graphics into video content to create cohesive and engaging visuals
- Stay updated on industry trends and tools to continuously improve design quality and innovation
- Edit video content for social media, websites and marketing materials
- Up-to-date knowledge of latest social media trends and best practices
- Work closely with a traffic manager to ensure that projects are completed according to deadlines
- A great attitude and easy to collaborate with
- Exceptional creative flair
- Excellent organizational skills with attention to detail
- Pro-active team player must work well in a team and contribute to team success
- Hands-on team player
- Matric/ Grade 12 achieved
- 4 years or more of working experience and a portfolio to showcase your design work.
- Related degree in design/art direction from a reputable institution.
- A strong understanding of all digital communication channels
- A problem-solving attitude with excellent attention to detail and the ability to roll up your sleeves and get the job done.
- Deadline-driven with Good prioritisation and time management skills - you know what success looks like and how to measure it.
- Proficiency in 2D animation software such as Adobe After Effects, Adobe Animate, or similar programs.
- Strong graphic design skills with expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
- Ability to create compelling visual storytelling through motion graphics, animations, and video editing.
- Excellent attention to detail and organizational skills to manage multiple projects simultaneously.
- Strong communication and collaboration skills to work effectively within a team environment.
- Portfolio demonstrating a range of 2D motion design projects, graphic design work, and video editing skills.
