Mr D - Senior Brand & Loyalty Manager

Mr D, a division of takealot.com, is looking for a highly talented Senior Brand and Loyalty Manager to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!

Think youve been challenged before? Think again!

• Scale: Show the millions of Mr D customers what you can do
• Learn: We work with the best of the best, and then some.
• Grow: Expand your career in the fast-growing Takealot Group: takealot.com, Superbalist.com and Mr D. We like to promote from within: Heres your chance.

This position reports to the Head of Brand of Mr D.

Purpose of the role:
The Senior Brand and Loyalty Manager is a key leadership role responsible for developing and executing brand strategies, managing customer loyalty programs, and enhancing brand awareness and loyalty. This position will play a critical role in shaping the company's image and fostering customer engagement and loyalty.

Key Responsibilities:

Brand Strategy:

• Develop and execute comprehensive brand strategies to build and strengthen the organization's brand identity.
• Define brand positioning, messaging, and guidelines to ensure consistency across all communication channels in an on demand environment.
• Monitor industry trends and competitors to adapt brand strategies as needed.

Loyalty Program Management:

• Design and oversee customer loyalty programs to drive customer retention, engagement, and lifetime value.
• Analyze program data and customer feedback to optimize loyalty initiatives.
• Collaborate with cross-functional teams to integrate loyalty programs into marketing and sales efforts.

Marketing and Promotion:

• Create and implement marketing campaigns and promotional activities to enhance brand awareness and customer loyalty within budget and in full
• Develop creative and compelling content that resonates with target audiences.
• Collaborate with marketing teams to ensure brand consistency in all promotional materials.

Customer Engagement:

• Foster strong customer relationships through personalized communication and engagement strategies.
• Analyze customer feedback and insights to continuously improve the customer experience.
• Develop strategies to increase customer advocacy and referrals.
• Understanding of CRM and working with the relevant stakeholders

Analytics and Reporting:

• Monitor and report on key performance indicators (KPIs) related to brand awareness and loyalty program effectiveness.
• Utilize data-driven insights to make informed decisions and refine strategies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience of 5+ years in brand management, loyalty program development, or a related role.
• Strong understanding of branding principles, marketing strategies, and customer loyalty concepts.
• Experience working in an on demand environment
• Excellent project management skills with the ability to lead cross-functional teams.
• Proficiency in data analysis tools and customer relationship management (CRM) software.
• Strong communication, presentation, and interpersonal skills.

Skills and Competencies:

• Strategic thinking and planning
• Creativity and innovation
• Customer-centric mindset
• Analytical and data-driven decision-making
• Leadership and team management
• Adaptability and change management
• Excellent written and verbal communication

Lets talk about life @ Mr D

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We arent fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on MyAcademy and more.
• Good times: Get to know the other extraordinary minds in the Takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
• Free parking: No more 5km fun runs to your desk (unless you want to).

Like what you see?

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference