Music Promotion Manager - Sub-Saharan Africa

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Team:
Artist Services is aiming at building an all-in-one platform to better service music creators, labels and other music industry partners from distributing their music, promoting their music, building their audience across TikTok and other ByteDance platforms, analysing their career development to monetising their works via diverse business opportunities.

- Business-oriented: Responsible for promotion campaign performance with qualitative and quantitative targets, according to the business objectives.
- Creator Marketing: Build a portfolio of TikTok content creators and ensure their active engagement in music campaigns.
- Digital Campaigns: Work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute regular creator campaigns to promote music via short-video content campaigns.
- DSP Relationship: Manage external promotional channels, including editorial operation, digital marketing, media and PR, etc, to deliver and improve streaming performance.
- Discovery& Insights: Identify and monitor key digital & social platforms for emerging trends, and creative ideas to effectively communicate with the target audience, and keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies.

Qualifications

- 5-7 years of experience in digital content, influencer, creator marketing or Music related industry. Short video platform working experience is preferred, e.g. TikTok, Instagram, Youtube Shorts etc.
- Good sense of Music content. Have a keen eye to discover viral trends on social media. Have strong abstract capabilities to develop and execute content strategies to establish and amplify trends on TikTok.
- Strong network within local partners & agencies in Sub-Saharan Africa to effectively promote the songs via editorial playlists, radio, TV, and digital channels.
- Good stakeholder management experience to build and maintain relationships with agencies and creator managers, facilitate the contract and payment process, negotiate for longer-term collaboration deals
- Strong data analysis skills to review, deep-dive analysis, forecast and make decisions based on data.
- Proficiency in English communication and presentation, mandarin skill is a bonus.
- Good work ethics, self-motivated and result-driven with cross-cultural empathy.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.