Job Family
Marketing, Communication and Research
Career Stream
Communications And Public Relations
Leadership Pipeline
Manage Self: Technical
FAIS Affected
Job Purpose
Support the formulation of communication strategy and the annual communication plan, and conceptualise, plan, implement and monitor the assigned Business Unit/Segment/Product/Brand Property's internal and/or external communications programmes with the objective of influencing the perceptions of targeted stakeholders and enhancing the relevant unit's and Nedbank's image and reputation.
Job Responsibilities
- Analyze and report on all aspects of communications coverage and impact.
- Manage budgets in line with implementation plans.
- Meet relevant communications guidelines to fulfil Nedbank brand and trademark policy.
- Apply knowledge and understanding of the business context to ensure credible and effective internal and external communication with stakeholders.
- Develop and maintain effective professional relationships with essential internal and external collaborators and intermediaries in the communications value chain.
- Engage with internal and external stakeholders that promote the brand/CVP/EVP/product/service in support of the communications, marketing and business strategies and objectives.
- Liaise with internal and external stakeholders to promote the communications objectives and enable the Nedbank voice in the marketplace.
- Develop communications strategies across the spectrum of communications disciplines including: reputation management, media, public relations, internal communications, brand marketing, advertising, marketing, digital, social media and new media and production of materials.
- Apply integrated communications by using relevant channels to enhance the communications mix and drive value.
- Provide advice, inputs and recommendations on business strategies, marketing initiatives and plans and campaigns.
- Understand Business Unit strategy, marketing strategy, customer value propositions, products and services, employee value proposition.
- Implement approved communications plan and the Business Unit profile and image internally and externally by: Creating internal and external communications content; Managing and monitoring media and current affairs developments; Producing and promoting communication materials.
- Knowledge and Understanding of the Nedbank Way.
People Specification
Essential Qualifications - NQF Level
- Advanced Diplomas/National 1st Degrees
Essential Certifications
Preferred Certifications
Minimum Experience Level
Three or more years as a communications assistant or communications co-ordinator
Technical / Professional Knowledge
Behavioural Competencies
- Adaptability
- Building Partnerships
- Communication
- Decision Making
- Managing Work
- Quality Orientation
