Head:Digital Marketing Prod & Delivery

Requisition Details & Talent Acquisition Contact

128706 - Busi Radebe

Job Post End Date: 26 September 2023

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Function

FAIS Affected

Job Purpose

To progress Nedbank's enterprise-wide digital marketing production and delivery strategy, the Head Digital Marketing Production and Delivery will be responsible for planning, developing, implementing, and managing the digital marketing production and delivery function. This will include organising and leading a digital marketing production and delivery team (Digital Campaigns, Design Studio; Channels Webb). Additionally, the Head: Digital Marketing Production & Delivery will play a crucial role in delivering results for Nedbank's digital marketing campaigns and all owned channels, ensuring optimal user experience, by defining journey mapping, content dissemination and ongoing optimisation tactics and deliver against mission and BAU objectives.

Job Responsibilities

Develop enterprise-wide digital marketing production and delivery strategy

Provide input to 3-year business plan and Integrated Enterprise Marketing Strategy
Develop data driven KPIs and objectives in measuring digital marketing production and delivery contribution to ROMI
Develop a digital production and delivery strategy & approach
Lead, develop and deliver the digital marketing production and delivery strategy
Research, recommend, and implement new techniques, thought leadership, and technologies that will help deliver impactful digital marketing production and delivery initiatives, in the short and long-term strategic horizons

Establish guardrails

Contribute to the establishment of the digital marketing production and delivery guardrails and governance frameworks and communicate these across chapters and marketing pods
Collaborate with pod teams to ensure a single digital marketing production and delivery strategy is provided as input into the Enterprise Marketing Strategy
Develop and continuously update digital marketing production and delivery policies, in line with digital marketing production and delivery strategy and guardrails
Establish relevant governance forums to enable the digital marketing production and delivery chapter capability

Analytics & Insights

Collaborate with digital commercialisation, strategy, and marketing excellence chapters to leverage actionable insights and formulate optimisation tactics
Progress the delivery of the Digital Marketing Insights Hub agenda across the marketing chapters
Reporting for the QBR process and at other required intervals

Provide advisory role to missions

Provide an advisory role on digital marketing production and delivery to missions and BAU
Develop productive relationships with marketing centres of excellence and GT teams to drive an effective paid, owned, earned, and shared ecosystem in the requisite aspects of the marketing funnel enterprise-wide
Stay abreast of digital marketing production and delivery best practice
Work with cross functional squads as a Traveler expert.

People management

Develop a creative, customer-centric, data-led, and innovative digital marketing production and delivery team and culture
Overseeing the execution of the digital marketing production and delivery team members development to meet strategic and personal goals.
Continuously drive for optimisation and new ways of creating stronger impact in the delivery of marketing missions
Identifying chapter members to form part of squads aimed at delivering on the various strategic initiatives
Manage the chapter team members hire- retire lifecycle
Recruit or re skill individuals to meet demand of mission and BAU activities
Facilitate performance reviews of chapter members

People Specification

Essential Qualifications - NQF Level