Role: GenAI Art Director
Location: Cape Town, South Africa (Remote)
ROLE MISSION
Working in partnership with our client, the GenAI Art Director will direct a team of Gen AI Creators, as well as use the Pencil platform themselves to deliver high quality, high performing ads to either enterprise clients or small businesses. You will likely have a team working with you and by nature of your expertise they will largely engage with you to resolve creative challenges they are coming up against and overcome the limitations of GenAI today.
Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. At Pencil we are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising.
You will require deep experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the positivity, energy and lateral problem solving to explore and expand techniques to push beyond any perceived creative limitations. One key measure of your success will be your ability to inspire a team with creative solutions day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.
What You Will Be Doing In Your Role
- Work with our Customer Success team to meet with clients, taking and refining briefs that meet client needs while best demonstrating GenAl capabilities within a systematic GenAI delivery process.
- Oversee GenAl Creator(s) to deliver brief(s) through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAl models and techniques.
- Where necessary, directly intervene in developing, generating or manually retouching outputs to meet quality standards across briefs
- Work with our Customer Success team to present creative outputs to clients, taking feedback and managing expectations on what GenAl can and cannot do.
- Work with our Customer Success team and GenAl Creator team to structure a GenAl delivery process that allows for steps, prompts, time taken etc. to be be shared transparently with clients.
- Work with our Training team to actively explore, implement and explain new GenAl techniques to help our wider user base achieve high quality creative outputs.
- Work with our Product & Engineering teams to test new GenAl features and provide feedback to drive platform improvements.
Your KPIs will be linked to the following:
- Quality and client satisfaction of GenAI deliverables.
- Performance of GenAI deliverables.
- Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with GenAI Creators.
Please be prepared to showcase your portfolio!
- Ideally 8+ years experience in advertising creative development.
- Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
- Experience with GenAI techniques such as model selection & prompting.
- Any experience using GenAI to deliver real-world advertising creative.
- Proficiency in Adobe Creative Cloud.
- Good personal communication and proven team management skills.
- Preference for candidates who have prior agency experience.
- Strong written English skills, allowing you to communicate effectively with clients and team.
- Access to a reliable computer with an internet connection exceeding 40 Mbps.
- A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity.
- FMCG experience preferred.
About Our Company
Lots of agencies say they're different. OLIVER is.
OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
Follow us on Instagram oliver.talent
OUR VALUES
We are a company built on our values, we have given you a brief overview below but would love to tell you more.
Be Ambitious to succeed
Be Imaginative to push the boundaries of whats possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
