Job Summary
The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the brand/molecule strategy. They will be responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy.
Responsibilities
Analysis:
External Market Analysis/monitoring
- Review marketplace data and make recommendations from brand/molecule implications and actions.
- Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
- Communicate information about the market and insights to support with brand strategy.
- Good market understanding of healthcare environment, current and future competitor actions
- Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.
- Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
- Use analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.
- Participate in and contribute to strategy development by actively participating and listening to insight generation activities across key players/cross- functional experts and identify opportunities/challenges.
- Develop a strategic plan under guidance
- Participate in brand planning process and meetings
- Identify gaps between strategy and clinical/publication/product development plans that affect the life-cycle of the brand/molecule
- Use knowledge of the elements of the marketing mix, other marketing tools, customer journey and moments of truth to develop local marketing plans with clear objectives.
- Identify and apply the Launch Readiness Framework to prepare for launch success in line with local market needs.
- Plan brand activities in line with local processes and policies to ensure positive customer experience
- Remove barriers that will prohibit Lilly South Africa from delivering a positive customer experience
- Identify the pre-market conditioning activities that may be necessary to commercialize a molecule.
- Develop a commercialization plan with guidance
- Use working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
- Ensure brand tactics and insights are data driven
- Identify insights for brand partnership with Lilly Market Research (LMR)
- Ability to update and reflect market strategy to reflect emerging/changing trends
- Identify and implement multi-channel engagement brand solutions in collaboration with Digital Marketing Manager
- Recommend specific marketing tactics based on promotional mix, interpretation of published medical data etc.
- Ability to test, monitor, evaluate marketing tactics and adjust marketing plans accordingly
- Use appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
- Influence cross-functional decision-making, particularly as it pertains to developing insights-based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/Leadership
- Manage vendors and groups involved with tactical development and implementation
- Create internal communication plans with tailored messaging for key stakeholders
- Utilize data and analytics to track key execution measures and inform key internal stakeholders
- Actively collaborate and liaise with field-based employees to understand customer needs and to execute tactical plans accordingly
- Review production stocking and inventory process indicators to meet sales forecasts
- Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
- Ensure financial management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.
- Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multi-channel customer engagement where appropriate
- Implement initiatives with key stakeholders that are important in supporting the brand strategy
- Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives
- Effectively manage agency relationships to support brand strategy and tactics
- Partner closely with functions that are integral to the brands/molecules success (e.g Sales, Medical, Corporate Affairs and Pricing, Reimbursement and Market Access) on a local, regional and global level
- Participate in and contribute to cross-regional initiatives related to the brand strategy
- Actively seek feedback
- Monitor & evaluate marketing tactics and adjusting plans accordingly
- Interpret results, communicate issues/risks, and identify opportunities for improvement
- Regularly monitor progress in metrics in partnership with management and support functions
- Make recommendations to management based on the interpretation of results and brand/market knowledge
- Be able to answer key management/leadership questions
- Coach, train and develop sales representatives in building a strong, progressive, and motivated work team as well as providing team leadership
- Participate in selecting high-quality representatives throughout the recruiting process
- Exhibit ongoing effectiveness in coaching staff to detail disease/brand messages
- Oversee and lead Team onboarding, MyPM and Performance Management
- Formulate and direct the implementation of district action plan
- Meet and/or exceed established sales goals
- Know, comply, and enforce applicable corporate and regulatory policies and procedures
- Effectively lead the team, to improve capabilities through sales force capabilities and L&D forums
- Implement Sales Force Effectiveness strategies and governance, as planned for the business unit
- Review District & Individual SOM performance, with intension to coach and improve on execution
Qualifications and Experience
- A four year tertiary qualification is required (mandatory) preferably with a major in one of the following areas: Pharmacy, Engineering, Finance, Marketing, Business Administration
- A PDM or PDBA qualification would be advantageous
- Experience of condensing complex issues into simple solutions
- Desired: Strong adoption and execution of digital marketing tools
- Strong analytical and strategic-thinking skills
- Strong interpersonal and communication skills
- Ability to work with strict deadlines and under pressure
- Strong command of Microsoft Excel & Power Point
- Excellent command of English language
- High learning agility and willingness to learn new skills
- Ability to work effectively and deliver results within a complex and changing environment
- High achiever, enthusiastic, able to energize and motivate others
- Ability to travel 10-25% of the time
- May require both domestic and international travel
- May require evening/weekend work
- Must be legally permitted to work in South Africa
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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