Paid Media Coordinator - South Africa

Metabolic is a rapidly growing 100% remote $80MM+ metabolic optimization company seeking a detailed-oriented Paid Media Coordinator who wants to help us accelerate our growth and reach. This is an extraordinary opportunity for a paid media-savvy individual eager to make a real impact and become an integral part of our 5-year growth plan. You'll be working on media reports, coordinating with our creative team, maintaining project management systems, and conducting data analysis, making you a key member of the Media Team.

If youre passionate about health, wellness and fitness, want to be part of our mission to simplify healthy living with our unique metabolism-first approach, while building a billion-dollar brand and you

• Excel at coordinating with different teams to ensure smooth delivery of tasks
• Possess the ability to juggle various tasks with meticulous accuracy while meeting deadlines...
• Have a built in knack for navigating media platforms such as FB, TikTok, Google...
• Consider yourself an expert in Excel and conducting data analysis to identify trends...

then please read on as youre precisely the type of unique talent were looking for.

What are the Key Points?

• Compensation: Long-term contract at $10/hour US (paid in Rand)
• Location: 100% Remote (virtual team of 200+ with no corporate office)
• Hours: 3 PM - 11 PM SAST (9 AM 5 PM US EST Time)
• Culture: Human-first with High-Performing, Happy & Humble People (no jerks)
• Personality: Obsessed with Details so We can Simplify the Complex for Others

Who Will You Report Into?

Hello, my name is Montana Dambly, VP of Growth Marketing, and I need your help. I joined Metabolic two years ago to build a world-class growth marketing team. Weve expanded into multiple social platforms and need a dedicated Paid Media Coordinator to support our growth and ensure our campaigns run smoothly. The digital marketing landscape is ever evolving, and youll be crucial in helping me navigate this dynamic environment. We are at an exciting point in our growth journey, and I need a driven and talented coordinator so we can continue to innovate and exceed our ambitious goals.

Whats the Team Environment Like?

Youll be stepping into an environment thats been built for scale: Weve built a robust data analytics and campaign tracking platform to handle immense scale, automated our media buying using Smartly, have a dedicated conversion rate optimization (CRO) team and a robust internal performance creative team to continually deliver creative that converts. Weve done the heavy lifting so you can crush it out of the gate as our dedicated coordinator.

Whats the Ideal Candidates Background?

The ideal candidate should have hands-on experience in managing paid media, knowledge of project management systems like Wrike and Jira, and a strong understanding of digital platforms like Google, TikTok, and Facebook. Proficiency in Excel, pivot tables, and data analysis is a must in this role and if you have experience with campaign builds and QA of media builds youve got our attention!

What Will You Be Working On?

• Reporting Partner with the team to develop required reports allowing us to understand the results and trends so we can pinpoint the signal in the noise and scale our successes
• Planning Assist ideating full funnel strategies tailored to each social platform, including audience research, message sequenced creative strategy, etc.
• Analysis Dive DEEP into campaign results to extract insights that can help us design better performing campaigns while avoiding tactical mistakes that bring performance down
• Trafficking Load new campaigns or ads into the various platforms in use for the team so we can speed the time between ideation and live testing of those ideas
• Data Integrity Monitor conversion pixel / server-to-server event firing to ensure our 1st party CRM data aligns with in-platform data to avoid any signal loss
• Project Management Provide ownership of the ongoing sets of projects between our internal creative team and our digital team, helping to set priorities and deliver results
• Optimize Workflows Own establishing effective and efficient workflows to make our ad operations run smoothly as we double ad spend over the next year
• Quality Assurance Perform QA on all campaigns to ensure all settings are correct, links are working and verify other elements to ensure smooth campaign delivery
• Research Best Practices Pinpoint new media buying best practices by scrutinizing industry blogs and publications, networking with others in paid media and doing independent homework

Whats Our Culture Like?

We have a human-first culture that puts the needs of our team first. We combine dedicated time for deep work to deliver world-class performance with a standard set of rhythms that allow us to stay aligned, be transparent, and eliminate office politics.

Who Are We and How Are We Different?

Our mission is simple: make living healthy easier than living unhealthy. We empower people to fix their own health with 4 key things that make us different:

• Metabolism-First After 12 years of trial-and-error with 500k+ people, weve found optimizing your metabolism delivers the results you want: feeling your best, looking your best, performing your best and living longer. Your metabolism is your inner compass for health, but most people dont understand how to read it; once you do, itll tell you exactly how to thrive.
• Individualized-Approach Paleo may work great for one person, Vegan for another, Keto for another, etc. Everyones metabolism is different, so to achieve results that stick, those differences must be respected; if not, things will backfire. Thats why our approach is 100% customized to the individual there is no perfect program to find, it must be built to support how that persons unique metabolism works. This is where the standard one-size-fits-all solutions fail.
• Integrated Ecosystem Its too hard to live healthy lots of great individual solutions, but nothing is connected. Were left to stitch everything together, which is confusing. We simplify with our integrated ecosystem of offerings to optimize your metabolism. We started with nutrition, then exercise, then supplements, then coaching and are constantly adding new elements.
• Unified Platform All of our offerings are being combined into our proprietary Metabolic Optimization System (MetabolicOS) that unites practitioner wisdom and scientific research with machine learning to deliver a truly customized experience that helps dial in your metabolism at any stage of life. We expect this unification to be completed by Q1:24 with the launch of our app.

What You Need To Succeed

• 2+ Years Experience In digital marketing, with a focus on paid media. You know the paid media space and might and have worked with cross-functional teams to deliver results
• Strong Excel Skills You have experience working with Excel, with the ability to create pivot tables and conduct data analysis interpreting data to identify trends, and optimize performance
• Platform Navigation You possess strong understanding of key media platforms including Facebook, TikTok, and Google, and can navigate them with ease
• Project Management You are proficient with tools such as Wrike or Jira, and understand how to use them to manage tasks, coordinate teams, and track
• Reliable Tools A high quality laptop and internet connection, as well as the ability to work during load shedding hours without interruption
• Exceptional English & Communication Skills A perceptive listener who quickly synthesize info and can formulate a methodical action plan that can be clearly articulated verbally and in writing
• Passion for Health, Fitness and Habits An unquenchable thirst to improve your health and fitness with an intentional focus on constantly optimizing your daily habits and routines

We all come with a strong ownership mentality and a relentless inner drive others might find disturbingly intense! We're on an unwavering mission to make healthy easier than unhealthy, and to us, that means staying laser-focused on our goal at all times.