Snr Product Marketing Manager

Peach Payments is a fast-growing Pan-African PSP that makes online commerce and digital payment acceptance easier and more accessible all across Africa. We work with small and large sellers to provide a complete toolkit to accept, manage and disburse payments through web and mobile.

Our merchant partners include your neighbours side-hustle e-commerce store, and names like Zando, Pick n Pay, Rain and Under Armour. For these partners and their customers, we aim to provide delightful experiences that make it as easy as possible to facilitate online payments.

You will be reporting to Joshua, the Head of SME Growth and Marketing, meet him here

Why were hiring for this role:

We need help converting ecommerce merchants and soon-to-be ecommerce merchants into Peach Payments ecommerce merchants (yes, we say ecommerce merchants a lot around here - theyre our focus and reason for being).

But what does that mean? Consider the following questions and how youll help answer them:

• What do potential merchants need to understand how we can help their businesses grow?
• Youll own what we show merchants and tell them about Peach and our products on our website, from homepage to product pages and blogs
• What are the best ways to communicate the features, benefits and value of our products and services to potential merchants?
• Youll develop the language we use to describe what we do, and contribute copy across all our marketing efforts and assets, frequently also assisting the Product, Operations and Strategic Projects teams with in-product and merchant communications
• What does our sales team need to have high quality conversations and succeed in a competitive market?
• Youll develop sales collateral that answers merchant questions, showcases our success stories and positions Peach as a market leader
• How do we remove friction for our merchants?
• Youll experiment with making processes smoother, and be a sounding board for product teams as they strive to solve merchant problems
• How do we generate demand for Peachs products in a noisy marketplace?
• Youll contribute product and market insights and creative campaign ideas to drive interest in our solutions, and contribute copy across all assets in the campaign
• How do we make a lot of noise about new products and features?
• Youll understand how our new products and features work and why theyre valuable to merchants, coordinate our go-to-market efforts and develop the required assets
• What are the hidden insights that help our understanding of the market and our ability to communicate our solutions?
• Youll get stuck into the wealth of data we generate, and uncover trends that help us tell stories and build business cases. Youll also talk to merchants, often.

Your mission if you choose to accept it:

As our Snr Product Marketing Manager, you will contribute towards improving the following KPIs:

• ENT merchant revenue across our geographies is your primary focus
• You will manage a Product Marketing Manager who is focused on SME revenue across our geographies
• Lead/SQL/Acquisition/Trading Merchant numbers and conversion rates
• Product launch metrics
• Demand generation campaign metrics

What we'd like you to have:

• You have 8+ years of working experience solving customer problems, ideally in a market-facing (marketing, sales, customer success) role for a B2B tech company
• You are happy working with numbers and have the ability to be deeply analytical.
• You know how to write persuasively using data to make your point.
• Your understanding of the English language and your ability to wield it is exceptional
• You have SEO experience
• You know paid digital advertising channels well (Google, Facebook, LinkedIn etc)
• Have community-building experience either offline or online
• You love technology and understanding the details of technical solutions
• You present ideas and communicate clearly and logically
• We do not have a dedicated copywriter - writing copy is a core competency in our marketing team and all team members do it. So, you need to be confident writing polished copy (or ready and willing to get better at it) across the digital marketing cannon - from blogs, to sales collateral, web pages, emails and everything in between
• You give and take feedback constructively, respectfully and with the understanding that there is never an I - there is always and only a we
• You love telling stories, but understand the best practices of direct marketing
• Youre comfortable working in an ambiguous environment. Were a scale-up, so building and honing processes is an ongoing thing
• Youre accessible, empathetic and humble - these qualities will make you a valuable team member
• You have an existing Work Authorisation/Permit to work in South Africa, Kenya, or Mauritius

What else is in it for you?

We currently have a hybrid working model, which means that while our teams predominantly work outside of the office, we may ask them to join for in-office Meet-ups, gatherings, training and other collaboration sessions in-person, wherever possible.

Be part of our story! We're a passionate group of individuals working on enabling African entrepreneurs to develop and succeed in digital commerce. We thrive as a high-performance community, underpinned by a people-first approach. Our team is diverse, we fail fast and aim to succeed even quicker.

At Peach we value diversity and are committed to inclusion across race, gender, age, religion, identity, and experiences