Principal Partner Alliances Marketing Specialist

Make an impact with NTT DATA

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Your day at NTT DATA

This role is an excellent, challenging career opportunity for an experienced marketer to lead the partner marketing activity for NTT DATA, Inc.s alliances partnerships with a key focus on (but not limited to) the Palo Alto Networks (PANW) partnership. The role is mainly focused on developing impactful Partner Alliances demand generation programs, driving internal and external awareness for our joint capabilities, developing compelling content, case studies and thought leadership material, growing, and strengthening the relationship with our Alliances Partners with a special focus on PANW. The role serves as the primary marketing interface with the partner/s by acting as NTT DATA, Inc.s advocate and marketing subject matter expert for the partnership/s.

This is a key role within the Alliances Partner Marketing team, requiring the job holder to be market driven and have a good understanding of NTT DATA, Inc.s cloud/DC, security, networking & services capabilities. This role encompasses partnership value proposition development and marketing programs to build sales pipeline.

What You'll Be Doing

Key Responsibilities:

Joint partner marketing strategy

• Work closely with global and regional Marketing functions as well as global and regional Alliance partner leads, divisional marketing leads & divisional SMEs to build a robust marketing strategy and plan as well as to manage the strategic partnership with PANW.
• Develop a one, two and three-year strategic marketing plan in collaboration with global and regional marketing, divisional stakeholders, as well as partner counterparts to translate strategic business objectives into executable marketing programs and tactics (striking a balance between global marketing and regional lead generation activity).
• Drive revenue, brand and communication plans and programs aligned to joint NTT DATA, Inc.s and partner/s business objectives:
• drive the global joint go-to-market plan.
• focus on differentiated solutions/services positioning.
• understand market trends and competitive plays.
• maintenance of branding, digital platforms and collateral

Joint strategic investment agreements

• Develop and manage the joint global strategic investment agreements to meet the organizations business, marketing, and sales objectives.
• Drive awareness of the joint program/value proposition, as well as in-region demand generation to drive NTT DATA, Inc. and partner pipeline, across all stakeholders.
• Enable our teams to articulate the benefits of these initiatives and ensure that the agreed deliverables and timelines are met.
• Track, measure and report on the ROI, pipeline and financial aspects of these agreements.
• Work closely on executing on the PANW MOU Agreement and associated marketing budgets driving focused marketing plans for NTT DATA, Inc.

Sales enablement

• Support/work with divisional marketing and sales enablement functions to develop collateral (aligned to global initiatives) that will equip NTT DATA, Inc.s as well as the partners sales organizations to sell together.
• Understand what partner-developed training materials, systems and tools are accessible to NTT DATA, Inc. and how to utilize these, where applicable.

Partnership communication

Develop and execute a communications plan and cadence into NTT DATA, Inc. and the Partner that will:

• Keep the partnership top of mind in the organizations
• Develop and manage structured communication and engagement plan i.e support quarterly business reviews (QBRs), marketing reviews (QMRs), partner and business updates across digital platforms (HighSpot/Yammer), collateral and case studies, etc.

Communications and thought leadership programs

Drive both strategic and tactical brand-building opportunities, in the form of:

• Big-ticket case studies
• Social media
• Events
• Speaking opportunities
• Partner awards
• Joint blogs

Budget management

• Understand how to access partner marketing and program funds to drive joint global and regional marketing activities supporting brand awareness and revenue goals.
• Actively looking for/developing opportunities to utilize these funds to benefit NTT DATA, Inc.s as well as the partner.
• Manage & track all types of partner funding available and ensure that all marketing initiatives are delivered within budget.
• Ensure all proof of execution (POE) is submitted in accordance with the Partners processes and timelines
• Work closely with Finance to ensure all Partner funds are recorded and accounted for in the P&L

Reporting and metrics

• Ownership of metrics/measurement, i.e., key performance indicators (KPIs) and reporting, of joint marketing activities against agreed initiatives, communications of joint successes as outlined in the marketing plan.
• Monitoring and analysing the effectiveness of marketing activities, providing Partner with updates on campaign and marketing activity performance, taking measure to introduce corrective actions to improve performance.

Partner Marketing Campaigns & Programs

• Engage with various stakeholders throughout the business to identify a portfolio of opportunities for joint campaigns and activities with the Partner, ensuring close business alignment, regional buy-in and partner relevance.
• Actively engage with Alliance and business leads to encourage participation and investment in the programs and activities.
• Overall project management of the Partner marketing programs and plans including:
• developing and maintaining project plans around the deliverables associated with the program.
• regular communication between all stakeholders partners, product marketing leads, alliances, regional marketing.
• working closely with campaign marketing leads to create messaging and align to campaign messaging, bringing in partners priorities.
• engaging with regions to drive execution of the tools created through the program.
• managing systems and processes to ensure we are reporting back to our stakeholders on partner investment, ROI and latest deliverable scorecards.

Knowledge and Attributes:

• Highly collaborative ensure alignment and build optimal relationships with key stakeholders on different levels across organizations
• Excellent stakeholder relationship management skills
• Exposure and understanding of different cultures and approaches
• Very strong written and verbal communication skills
• Strong understanding of NTT DATA, Inc.s cloud, networking and security capabilities & services, target markets and strategic ambition
• Great program management skills with the capability to juggle a range of projects and consistently deliver results
• Ability to operate within a matrix environment
• Ability to take a holistic view without compromising detail and robustness of the program
• Strong budget management skills and attention to detail

Academic Qualifications and Certifications:

• A relevant degree in Sales or Marketing Management
• A minimum of 8+ years work experience, of which a minimum of 2 years should be in Partner/Alliance Marketing or Marketing Management within the IT industry
• Marketing experience with the Palo Alto Networks Partnership is a significant benefit

Required Experience:

• Experience in a multi-national environment is preferred.
• Experience managing budgets (especially Partner MDF/Co-Op funds a benefit)
• A proven record of accomplishment in:
• Developing business & marketing plans and multi-phase programs across multiple geographies.
• Developing and driving executive awareness and interaction, partner campaigns, value propositions, sales & marketing collateral.
• Developing and executing marketing plans, funding sourcing, budget management and multi-phase programs.

Workplace type:

Hybrid Working

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.