As a Product Manager IDS Africa reporting to the Marketing Manager IDS Africa, you will co-develop and implement business strategies and marketing plans for the IDS African region to ensure continued growth of IDS platforms, sales, category share of sales and profitability in the region in line with overall business strategy and sales & GP targets.
Job Description
We are the makers of possible
BD (Becton, Dickinson and Company) is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. Headquartered in the United States, BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues.
Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, youll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
By aligning and simplifying our work, our Integrated Diagnostic Solutions (IDS) business unit aims to drive growth and innovation around everything from integrated specimen management to diagnostic solutions.
About The Role
The Product Manager is responsible to establish and maintain a strong competitive position through promotional and communication programs. He or she will conduct appropriate market analysis and competitive product research to provide information on market segmentation, category share, customer perceptions and future national market trends.
Main Responsibilities Will Include
- Accountable for demand forecast in close collaboration with local & regional management and other local functions.
- Conduct competitive analysis and profiling, product benefit analysis, product positioning and positioning/ value proposition statement while empowering the sales force through product trainings.
- Communicate continuously with Regional Marketing team to share trends, competition behaviors, change in environment, feedback from the field, learning from campaigns.
- Create and develop KOL network to relay BDs value proposition.
- Product Life Cycle Management from launch of new products to discontinuation
- Understand and analyze customer buying process, segmentation and targeting.
- Identify and analyze macro trends and develop insights.
- Co- ordinate and manage events and campaigns to identify KOLs and to ensure the implementation of brand strategies and tactics to generate sales growth in the market.
- BSc degree in biological science, molecular biology, or relevant working experience; Microbiology background is an asset.
- Experience in the field of product management in healthcare or life sciences company is ideal.
- Good knowledge of MS Office applications
- Customer centric with strong analytical and problem solving skills.
- Entrepreneurial and Strategic Thinking
- Communication and influencing skills across multiple levels, functional and cultures.
- Strong Co-ordination and organizational skills
- Able to work under pressure as a team player and as an individual contributor.
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
Primary Work Location
ZAF Sandton
Additional Locations
Work Shift
Job Category: Marketing
