Product Manager (The Ordinary)

The Este Lauder Companies Inc. is one of the worlds leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The companys products are sold in approximately 150 countries and territories under brand names including Este Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frdric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD

Job Purpose

• Manages product portfolio per channel, retailer, door type
• Supports Consumer Marketing in building launch plans
• Sets prices according to regional and global policies
• Owns the brands sales drivers and contributes to forecast accuracy
• Contributes to Retailer discussions preparation on product-related topics
• Brands The Ordinary

Key Activities

• Manages product portfolio per channel, retailer, door type
• Performs assortment analyses; analyses competitors assortment
• Relays specific local needs related to products (e.g. locally relevant categories or benefits); iterates with Global / Regional team on local adaptations
• Builds local product offering (e.g. product sets) and differentiation program in coordination with Trade Marketing and Online
• Understands competitive landscape and trends in markets and competition, customers, category developments. products, prices, and channels to identify opportunities for growth and profit enhancement.
• Supports Consumer Marketing in building launch plans, adapting global guidelines to local opportunities
• Monitors product related visual assets and master data (e.g. local product codes)
• Sets prices according to regional and global policies
• Tracks competitors' prices
• Sets consumer and retailer prices according to regional and global policies
• Plans price increases
• Monitors pricing plan execution by KAMs, Retail and E-commerce teams
• Contributes to Retailer discussions preparation on product-related topics (launches, assortment range, prices, exclusivities)
• Owns the brands sales drivers and signals feeding and contributes to forecast accuracy
• Defines and updates signals and sales drivers, consulting other teams if needed in order to represent all channels
• Is accountable for NPL forecasting following global decision-making framework and evaluating cannibalization vs. existing product portfolio in granular way
• Provide regular updates to the Ops DP on the Marketing Activity Calendar , product discontinuations, changes to NPL estimates
• Participates to the Affiliate Brand Lock in Consensus Meeting
• Works closely with Supply Chain to monitor stocks and sell through data; proposes mitigation actions in case of availability or excess issues
• Contributes to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams

Qualifications

• 3-5 years experience in Product Management
• Relevant University Degree

Job Marketing

Primary Location Europe, Middle East, Africa-ZA-GP-Johannesburg

Job Type Standard

Schedule Full-time

Shift 1st (Day) Shift

Job Number 2311931