Target Audience Identification and Understanding:
- Perform detailed competitor and industry landscape research to inform key strategic approaches and shifts.
- Show a deep understanding of the consumer behavior within Financial services for the South African market
- Develop and implement a comprehensive marketing strategy tailored to the financial and digital portfolios across digital media/ATL and owned channels.
- Plan, implement, and manage performance across all media types including TV, OOH, Radio, Retail, activations, premium display, mobile display, programmatic advertising networks, paid search, and paid social.
- Ensure optimal allocation of the marketing budget across various channels to maximize ROI and achieve marketing objectives.
- Manage and coordinate all marketing activities related to each portfolio.
- Collaborate with internal teams (Product, Analytics, Brand, Social Media, UX, Operations, and Finance) to ensure cohesive and effective marketing campaigns.
- Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
- Ensure compliance with brand guidelines and consistency in messaging across all marketing channels.
- Identify and implement innovative marketing strategies and tactics to differentiate Vodacom Financial products and services in the market.
- Stay abreast of the latest marketing trends, technologies, and best practices to drive continuous improvement and innovation.
- Foster a culture of creativity and experimentation within the marketing team.
- Minimum of 8 to 10 years of relevant experience essential in:
- Digital/ATL Media and Owned Channels:
- Proficient in managing both digital and above-the-line (ATL) media channels, ensuring cohesive and integrated marketing campaigns.
- Leverage internal communications channels to drive campaign performance within the companies audience base
- Driving Commercial & Operational Targets:
- Proven track record in achieving commercial and operational targets for the portfolio domain, including sales, revenue, profitability, and product/service adoption.
- Strategic Planning and Competitive Market Positioning:
- Expertise in creating and executing strategic plans aimed at gaining market share from competitors, with a focus on innovative and effective market positioning.
- Versed in audience segmentation and key messaging approach for each
- Agency and Media Management:
- Extensive experience in managing creative agencies and media for large consumer-facing brands, ensuring high-quality and impactful marketing outputs.
- Key Stakeholder Management
- Skilled in working within complex organizations, capable of building strong relationships and credibility at multiple levels both internally and externally.
- 3 year Business/Marketing related Degree or National Diploma essential
