The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2024.
Role Purpose/Business Unit
The primary focus is on promoting Vodacom as more than just a telecommunications company. A key acceleration unit is Vodacom Financial Digital Services, encompassing a range of products under Vodacom Financial and Digital Services such as the VodaPay App, consumer Lending products, consumer Insurance Solutions, and Digital Lifestyle Services. The goal is to provide the best segmented propositions and customer experience within our digital ecosystem. Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all digital touchpoints. To support this vision, Vodacom Financial Services is striving to be a best-in-class customer centric company. The role is responsible for growing and driving online revenue, sales and marketing-related KPIs for the consumer business portfolio, including payment, lending, insurance, and digital lifestyle solutions. It will provide clear direction for strategic planning related to go-to-market activities, including strategic planning, marketing investment, and retrospective media and creative performance campaign analysis. This role will work closely with the Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams within Digital Lifestyle Services as well as Vodacom Financial Services teams. Outputs include driving GTM campaign strategies and plans to deliver on overall marketing, brand and commercial goals within the various business units. The function plays a primary role in driving the optimization of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital and physical channels and associated cost savings. The role will be transformational and lead the acceleration required for the consumer product marketing portfolio to become a leading competence within Vodacom Financial Services.
Your Responsibilities Will Include
Identification of Key Target Audiences:
- Develop and implement a comprehensive marketing strategy tailored to the consumer financial and digital business portfolios.
- Focus on achieving online sales and supporting the product team to meet overall business KPIs.
- Plan, implement, and manage performance across all media types including TV, OOH, Radio, Retail, activations, premium display, mobile display, programmatic advertising networks, paid search, and paid social.
- Ensure optimal allocation of the marketing budget across various channels to maximize ROI and achieve marketing objectives.
- Manage and coordinate all marketing activities related to the business consumer portfolio.
- Collaborate with internal teams (Product, Analytics, Brand, Social Media, UX, Operations, and Finance) to ensure cohesive and effective marketing campaigns.
- Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
- Ensure compliance with brand guidelines and consistency in messaging across all marketing channels.
- Identify and implement innovative marketing strategies and tactics to differentiate Vodacom's consumer products and services in the market.
- Stay abreast of the latest
Must have technical / professional qualifications and experience:
- 3-year Business related Degree or National Diploma essential
Minimum of 8 to 10 years of relevant experience essential in
Digital And ATL Media And Channels
- Proficient in managing both digital and above-the-line (ATL) media and channels, ensuring cohesive and integrated marketing campaigns.
- Driving Commercial & Operational Targets:
- Proven track record in achieving commercial and operational targets for the portfolio domain, including sales, revenue, profitability, and product/service adoption.
- Expertise in creating and executing strategic plans aimed at gaining market share from competitors, with a focus on innovative and effective market positioning.
- Agency and Media Management:
- Extensive experience in managing creative agencies and media for large consumer-facing brands, ensuring high-quality and impactful marketing outputs.
- Skilled in working within complex organizations, capable of building strong relationships and credibility at multiple levels both internally and externally.
- Experienced in running agile teams, fostering a flexible and responsive work environment.
- Leadership/Management Experience: Minimum of 5 years of leadership, and management experience, demonstrating strong team leadership and development capabilities.
- Enticing incentive programs, competitive benefit packages, and an exclusive 13th cheque
- Retirement funds, risk benefits, and medical aid benefits
- Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies
The base location for this role is Vodacom Midrand Campus
The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organizational culture that recognizes, appreciates, and values diversity & inclusion.
