B2B Email Marketer

Our client has a B2B company specializing in healthcare. We seek an experienced and highly motivated B2B Email Marketer to join their team. As a B2B Email Marketer, you will play a crucial role in establishing their company as a thought leader, running outbound campaigns, nurturing leads, and contributing to our overall marketing success.

Position Overview:

As a B2B Email Marketer, your primary responsibilities will include creating compelling content for LinkedIn, blogs, and SEO to position our client's company as a thought leader. You will also manage cold outbound campaigns, track engagement metrics, warm up domains, and execute outbound email campaigns using tools like Apollo. Additionally, you will contribute to lifecycle marketing efforts, nurturing and converting leads to customers.

Responsibilities:

• Content Creation: Write engaging content for LinkedIn, blogs, and SEO to establish our client's company as a thought leader in the industry.
• Cold Outbound Campaigns: Plan and execute cold outbound campaigns, tracking click-through rates (CTR), meetings booked, and other key performance metrics.
• Domain Warm-up: Implement strategies to warm up domains for improved email deliverability.
• Outbound Email: Utilize tools like Apollo to run outbound email campaigns targeting potential B2B clients.
• Lifecycle Marketing: Develop and execute lifecycle marketing strategies to nurture leads and convert them into customers.

Qualifications:

• Experience: 4+ years of experience in B2B email marketing.
• Healthcare Background: Ideally, previous experience or familiarity with the healthcare industry.
• Email Marketing: Proficiency in cold automated email campaigns and domain warm-up strategies.
• Content Creation: Strong writing skills for creating B2B healthcare content.
• Availability: Able to work during EST hours (9a-6p EST).
• Responsiveness: Excellent communication and responsiveness.

Reporting Structure:

You will report directly to the Founder.