PROMOTIONS SPECIALIST | BEYOND BEER

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever, its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to ensure that we have impactful in trade campaigns that bring the brand to life and increase sales. Quarterly campaign calendars to ensure that we get the campaigns in to trade on time and according to Premium Company requirements.

Key Roles and Responsibilities:

• Development and communication of national and regional promotions
• Facilitate and co-ordinate communication between various stakeholders including project process team, brand, marketing, procurement, key accounts and regional marketing throughout the process
• Operationalize plans in terms of objectives, target segments, dates, budgets, reaches, merchandise and mechanics
• Develop, order and manage promotional point of sale and prizes
• Manage communication of promotional plans
• Conduct in-trade assessment of campaigns to measure effectiveness
• Adhere to Critical path analysis process from concept to commercialization, ensuring timeous handoff and execution of individual activities
• Leverage internal and external best operating practice that will enhance the companys promotional outputs
• Develop the integrated promotional calendar per key account
• Ensure integrated calendar is aligned to the Group Account KOP process
• Management of the group account off premise pull campaign budget
• Develop sales display incentives or merchandising incentives as and when needed
• Co-development and input given to brand campaigns - Sharing of draft plans with GAMs in draft campaign planning meetings- Supply brand with input in terms of reach, budget, mechanics, elements per kit, relevance of prizes, campaign timings and POS- Defines merchandise requirements per group and merchandise fit to group shopper profile- Responsible for sign off of all merchandise samples in group accounts- Accountable for fit-for-purpose POS in group account chains- Defines POS requirements per group and communicates requirements to brand- Responsible for signing off artwork with all internal and external stakeholders- Signing off of the final brand campaign plan before the brand communicates the plan to the regions"
• Develop group account off promotional campaigns - Defines merchandise requirements per group and merchandise fit to group shopper profile - Responsible for sign off of all merchandise samples in group accounts- Develops / Sources all campaign specific merchandise with support from commodity specialists for group account owned campaigns- Accountable for fit-for-purpose POS in group account chains- Defines POS requirements per group and communicates requirements to brand- Determines the specifications per point of sale element- Brief in point of sale as well as artwork to agency for group account owned campaigns- Reverts on artwork for group accounts- Responsible for sign off of artwork with all internal and external stakeholders (brand, COT, key account, legal, SMCC)- Prepares briefing document including all necessary specifications and sign offs for procurement-
• Prepares the final plan with objectives, target segments, dates, budgets, reaches, merchandise and mechanics- Communicates the plan to regional promo teams, brand, pack n stack, sales teams as well as GAMs for sign sell in with the groups"

Key Attributes and Competencies:

• In-depth knowledge of the formal off premise market required
• High degree of Brand literacy
• Superior communication skills
• Superior negotiation skills
• Superior conceptual skills
• Creativity
• Assertive
• Attention to detail
• Strong work ethic
• Commercial and business acumen
• Project Management skills
• Strong relationship development and collaboration skills

Minimum Requirements:

• Degree in Business or related field preferred
• Minimum 3 years in a sales or marketing related management position (preferably in SAB)
• Promotions Management experience

Additional Requirements:

• Band: VII

SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.

In accordance with South African Breweries (Pty) Ltd duty to provide and maintain a workplace that is safe for of our employees and their families, our customers and visitors, and the community at large from infectious diseases that may be reduced by vaccinations, we require all new appointments to be vaccinated as a condition of employment at our company.