Qualitative Insights Specialist

Closing Date 2024/04/08

Reference Number MMH240325-4

Job Title Qualitative Insights Specialist

Position Type Permanent

Role Family Insights & Analytics

Cluster Metropolitan Life

Remote Opportunity Some of the time

Location - Country South Africa

Location - Province Western Cape

Location - Town / City Bellville

Introduction

Metropolitan is a dynamic, future-focused financial services institute, with its heritage firmly rooted in African communities for more than 120 years. With a passion for technology and digital engagement, it is continuously introducing innovative ways to provide affordable access to financial solutions for the emerging market. At the same time, it embraces human diversity as the bedrock of creativity, never losing touch with the people who have sustained its growth through the years. Metropolitan represents true empowerment in serving Africas people to create financial growth and security. Metropolitans suite of solutions include funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance. It operates in South Africa, but the brand is also present in seven African countries including Namibia, Botswana, Kenya, Ghana and Lesotho. At Metropolitan, employees are engaged as holistic human beings within their full social context. As such an employee experience and corporate culture that foster growth and general well-being are actively cultivated. This takes into account the full employment cycle, from the first day of employment, various stages of development, to the point of exit.

Role Purpose

Delivery of consumer insights to support the Metropolitan business towards the fulfilment of its purpose and strategic intent.

Requirements

Degree in Business, Economics, Psychology, Sociology, Anthropology, Behavioural Economics, Statistics or a related discipline
Post-graduate degree in Business, Economics, Psychology, Sociology, Anthropology, Behavioural Economics Statistics or a related discipline (advantageous)
3 years experience in designing and delivering consumer insights initiatives in a business context
Experience with various qualitative research methods
Demonstrable experience in lateral thinking for application in a business context

Duties & Responsibilities

Ensure a clear understanding of needs across the business, and identify unexpressed consumer insights needs to advance client centricity
Apply best-fit qualitative research methodologies and approaches to meet consumer insights outcomes across varied projects
Manage/collaborate with external service providers as applicable
Conduct end to end qualitative research in support of business objectives. In collaboration with quantitative specialists, apply and appropriately combine various methodologies towards achieving outcomes effectively and cost efficiently.
Disseminate insights and present findings to relevant stakeholders to inform business decision-making. Craft insights in an easy to consume story driven format across multiple reporting / sharing platforms (e.g. insight cards, presentations, infographics and more)
Guide and advise business stakeholders appropriately
Build and maintain exceptional relationships with all internal and external stakeholders
Manage stakeholder expectations and ensure that needs are consistently and reliably met within acceptable time frames
Encourage innovation and educate business stakeholders on the value and importance of applying consumer insights in the business
Make recommendations to improve client experience
Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service
Contribute to a positive work climate and culture
Demonstrate drive and energy towards continuous personal development to stay at the forefront of the field
Contribute towards innovation, change agility and collaboration within the team
Contribute to enhancing cost effectiveness of insights solutions
Utilise insights to understand and increase the value of clients and support the opportunities aimed at optimising revenue

Competencies