Regional Sales Manager

Primary Purpose Of The Role

To further develop and maximise the distribution, net revenue and Gross Profit of: region specific top Traditional Trade and RTM customers and by increasing market share, multiple points of purchase in store and efficient customer service.

Roles & Responsibilities

ROLE AND RESPONSIBILITIES:

Work closely with Channel Head/ Managing Director to assess customer opportunities in each region

Support Company programs with detailed market initiatives/ develop local programs to meet local needs

Ensure timely input to the commercial planning process

Fulfil the yearly volume and net revenue and GP plan according to the goals and plans distributed annually

Increase market share continuously at the accounts. Achieve competitive advantage vs. key competitors in each category.

Monitor performance and compliance, take corrective actions when needed. Corrective action to be immediate and in store by the Regional Sales Manager

Established CDA contracts according to company principles and strategy

Effective budget management with regards to display placement budgets

Fulfil seasonal strategies

Region specific promotions, arrangement of local events, and working out local promotions.

Listing of new products Selling, Operation, Execution. Ensure customers are fully ranged and stocked

Guarantee and improve product distribution and availability at the accounts. Full range availability in store at all times

Effective equipment placement (racks/ displays). Monitor fridge placements in store

Price execution and communication towards customers

Ensure effective communication Maintain a physical presence in the field to reinforce the account strategy and ensure executional excellence

Ensure that complaints are followed up internally

Maintain, check and update customer data

Ensure all key decision makers within the account are seen during each visit

Manage the sales and merchandising partners responsible for their stores

Local Accountabilities

Selling, Operation, Execution.

Ensure customers are fully ranged and stocked

Performance Indicators

Compliance and controls

Expectation from Role - Volume & Value Plans delivery

Excellence in terms of in trade execution

CAM cycle compliance and adherence

Promotional implementation and execution

Management of 3rd party merchandisers

Attendance of cycle briefs with sales & merchandising partners

Concise and correct daily reports