Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Toms of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hills Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving childrens oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
Job Summary:
The Retail Media and Performance Marketer role will focus on driving commercial campaigns through retail media and owned digital marketing channels with the objective to drive full funnel activity, sales uplift and media spend return on investment in coordination with Digital Commerce & Brand Marketing teams.
End-to-end planning and management of the retail media process will be handled by this resource for the selected retailers. This entails delivery of media strategy, planning, negotiations and management once live. This role will also translate brand, marketing and creative strategies into retail media channel executions.
The resource will also be responsible for all reporting and optimization of retail and digital media endeavors alongside the media agency partner
Key Responsibilties:
- Media buying, strategy & planning
- Drive retail media integration into brand experience planning
- Create and handle retail media flow plans per retailer
- Deliver retail media planning grids
- Develop best in class retail media strategies alongside digital commerce team across selected retailers
- Handle paid retail media advertising budgets to effectively achieve sales and business KPIs in collaboration with eCommerce team
- Collaborate with digital commerce team on retail media negotiations
- Ensure coordination between eCommerce, IBE and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events
- Collaborate with the eCommerce team to Assess the sophistication of retailer media network in market, agency scope, and continuously improve way of working based on the market need
- Performance & Reporting of all retail media campaigns
- Measure Campaign Performance & Optimization
- Integrate data into analytics tools and processes (Datorama, MMM)
- Optimize campaigns to extract maximum value
- Handle, Apply and Propose Marketing Budgets/Campaigns
- Competitor Insights
- Customer Analysis
- Campaign Admin and Recon
- Assessment of new retail media solutions given scalability and costs optimization
- Key Focus KPIs for performance tracking and optimizing
- Commerce search share of shelf (paid Paid Search impression share)
- Avg click through rates
- Conversion rates / tracking
- Display Marketing
- Push / Messenger Marketing
- Social Media Marketing
- Email campaigns
- Campaign pages / home page
- Emerging Platforms like Influencer marketing
- 2nd Party data segmentation and delivering personalisation
- Asset Management - content / creative that is shared to selected retail media partners
- Manage/Improve assets across channels to support campaigns
- Agency briefing
- Landing Pages, Website, Ad Copy
- Banners, Videos, Campaign Assets
- Social Media and other Digital channels
- Thumbnails
- Optimize campaigns to deliver ROAS
- Integrate Creative X tool to improve creative performance across retail media campaigns
- Growth and Expansion of retail media campaigns and JBPs
- Discovery, vetting paid networks, platforms, and mediums.
- Scale and focus what works and integrate learning from other
- Support with onboarding processes and integrations
- Contribute to and manage JBP workflows and commitments
- Customer management and communications
- Ability to share media knowledge with Digital Commerce team to negotiate and input into trading terms with customers
- A Bachelor's Degree in Marketing, business-related field, or relevant experience
- Minimum 7 years experience - Retail Media Strategy, Retail Media Channels, Media buying, planning & strategy
- Prior experience with a variety of retail media marketing channels (Paid Search, On-site & off-site display, programmatic, Data Clean Rooms) is essential. Should be able to strategize, implement, and optimize campaigns across multiple platforms
- Understanding of eCommerce channel dynamics
- Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations
- Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs and bid management tools.
- Proficient in tools such as Google Analytics, Google Tag Manage and other analytics tools
- Ability to work on customer provided tools
- Advanced knowledge of Excel, graphs, and formulas
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people ensuring our workforce represents the people and communities we serve and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
