JOB DESCRIPTION
- Managing and driving activity on the online retail store in such a way that revenue meets/exceeds targets set
- Managing the online merchant team responsible for uploading all content, product and promotions to the online store
- Developing and continuously optimising the ecommerce marketing plan and leverage all channels, to drive new customers, drive new revenue and emphasise up-selling opportunities online
- Ensuring all online marketing initiatives are trackable and ladder up to overall KPIs and revenue targets
- Ensuring all online offers and campaigns are executed within allocated budget and deadline, complying with the Group direction where required
- Analysing and reporting on all online performance, campaigns and promotions
- Being data obsessed by leveraging all data sources available to use as a basis for all decisions and plans
- Using analytics to produce integrated strategy to this end ensuring a new customer rate to the sites
- Developing strong online content that specifically drives sales, via good product descriptions, video, editorial and supplier-sourced materials
- Negotiating affiliate and/or supplier marketing strategies and opportunities and coordinate with Brand to ensure cohesion and opportunities for cross leverage
- Stay current with ecommerce and online consumer and digital trends and look for opportunities to use
- Stakeholder management and on-going communication with Merchandise, Operations and the central ecommerce contact centre, logistics and supports teams [including digital suppliers and external consultants
- Managing and allocating online budget for all expenses in fiscal year, including invoicing and administration.
- Relevant 3 year qualification
- Up to 5 years relevant experience including ecommerce trading environment with management responsibility, preferably with a fashion lifestyle retailer
- Digital Marketing experience is also preferable with more than 3 years managing online campaigns
- Comfortable with the use of and ability to learn new digital technologies and media tactics
- Some exposure to, or experience of, retail planning or buying in an online environment
- Ability to interpret web analytics, tracking and reporting
- Excellent communication skills: Ability to present strategies and marketing plans; excellent written grammar and spelling
- Comfortable with the use of and ability to learn new digital technologies and media tactics
- Exceptional analytical ability
- Business acumen
- Ability to Persuade and influence stakeholders at various levels
- Strong organizational and planning skills
- Ability to work under pressure and display initiative in a deadline driven environment
- Ability to effectively problems solve and act independently when faced with complex situations
- High attention to detail
- Ability to work independently, as well as within a team
- Readily takes on new challenges and opportunities with a sense of urgency and eagerness
- Effectively considers the diverse needs of various stakeholders
- Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
- Applies market and business insights in order to drive organisational objectives
- Effectively works with others to achieve shared goals
- Conveys information and communicates ideas in a clear, concise and impactful manner
About Us
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. Were a purpose-led business, and on this team, youll share the pride of making an impact across a whole industry.
Were the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
About The Team
hi is uniquely positioned within retail spaces to offer inspiration of style and self-expression through tech. Hi offers a range of connected lifestyle products and are renowned for their must-have mobile technology hardware and related accessories. This includes smartphones, laptops, tablets, TVs, gaming, audio, fitness, and smart home accessories, as well as prepaid data and airtime.
