To provide sales and marketing support in building a pipeline of leads to meet the organisations revenue growth targets and business objectives. Responsible for generating leads through various multi-channel marketing tactics This role plays a crucial part in the early stages of the sales funnel, as it's focused on identifying and capturing the interest of businesses that might be interested in our company's software solutions.
Location: Gauteng/Bedfordview
Remuneration & Benefits: Open to discuss | Medical Aid & Provident Contribution
About Our Client
Our client is a software solutions company based in Johannesburg. They specialize in digital verification and payment solutions that ensure seamless and secure onboarding of customers, suppliers, and employees. They have showcased a remarkable 46% annual growth in 2021 within the digital verifications and payments solutions industry. Their work environment is recognized for its solution-driven approach, characterized by high-speed agility and adherence to exceptionally high standards.
Why Work For Them;
- Birthday bonuses
- Study support
- Excellent leadership
- A family environment
- Industry leaders
- Annual awards function
- Fun teambuilding events
- Employee recognition awards
- Long term growth opportunities
Our client is looking for a vibrant, dynamic and energetic person with a passion for customer service to assist them in building world class customer relationships with their existing and prospective customers.
Position Requirements
- Excellent English communication skills with the ability to communicate with C-Level Suite
- Excellent persuasion, persistence, advocacy, and networking skills
- Familiar with inbound and outbound marketing techniques, digital marketing, content marketing, and social media marketing
- Solid B2B sales/leads generation track record.
- Proficient in MS Office and CRM
- Strong project management, organisation, and time management skills
- Results-driven mindset and the ability to meet or exceed lead generation targets.
- Teamwork and collaboration
- Strong Knowledge of Company products
- Studying towards a Diploma or Degree in Business, Marketing or related would be advantageous.
- 2 - 5-year(s) experience in Lead Generation
- Collect and maintain accurate data on potential leads, including contact information, demographics, and specific needs or interests.
- Research and identify potential leads through various channels, including online research, email marketing, cold calling, social media outreach, industry-specific databases, networking events and partnerships.
- Ensure effective Lead Qualification process by assessing the suitability of leads by evaluating their interest, needs, and potential to become paying customers.
- Work closely with sales and marketing teams to align lead generation strategies with overall business goals.
- Plan and support the execution of lead generation campaigns.
- Research and maintain lead generation database.
- Build and maintain relationships with leads through consistent communication, addressing their questions or concerns, and providing valuable information.
- Conduct customer research, to identify and understand target customer audience needs.
- Continuously stay informed about industry trends, new lead generation tools, and emerging best practices to ensure that the lead generation strategies remain up-to-date and effective.
- Develop and implement lead nurturing campaigns that keep potential customers engaged and informed.
- Participate in the preparation of proposals and / or sales presentations.
- Provide accurate and timely progress reports to management on lead generation activities and track conversion rates, success and areas for improvement.
