Job Purpose
To implement a market driven differentiated service that builds sustainable competitiveness within clearly identified channels, thereby delivering sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.
Key Accountabilities and Outputs
Customer Development
- Manage and build customer relationships with Outlet owners
- Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
- Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
- Achieve customer sales volume targets
- Ensure each outlet buys directly from the Company consistently on a weekly basis
- Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet
- Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
- Manage stock rotation to ensure 100% availability
- Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
- Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
- Manage the Company refrigeration assets by driving governance and compliance
- Manage all the Company assets in the outlets including permanent merchandising and signage
- Ensure the Company products are stocked in fridges as per guidelines
- Conduct asset verification surveys (Fridges, etc.)
- Assist customers with managing stock replenishment to minimise stock outs
- Manage stock rotation and quality
