Senior Art Director

Job Reference Number: AA-26

Department: Creative

Industry: Advertising

Job Type: Permanent

Positions Available: 1

Salary: Market Related

Avatar Agency is a trailblazer in Africas creative landscape, with a legacy spanning over a decade. Our vision is to liberate African creativity for client impact, and we are at the forefront of shaping and evolving the creative industry in Africa.

Job Description

Job Description

Responsible for conceptualizing and executing eective, innovative, and compelling advertising work that will be

noticed both by the target group, appreciated by clients, and applauded by the advertising industry.

Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to

craft experiences that resonate with people on a deeper level.

At Avatar, we strike the perfect balance between daring, out-of-the-box thinking and flawless execution.

This duality is the cornerstone of our creative approach.

Competencies

• Need to be visionary, strategic, analytical, and forward-thinking
• Great communication skills both verbal and written
• Skilled in making evaluative judgments
• Must be committed to continuous learning and development

Duties

Creative Excellence

• To act as directed by the CD/ECD/CCO as per the creative brief
• Generate eective, innovative, and compelling creative concepts for individual ads or campaigns based on sound strategies.
• Direct and produce eective, impactful, and compelling advertising that reflects insight into the task, the brand

and the target market.

• Craft and finish to the highest possible standard all artwork relating to a specific job or campaign.
• Proactively identify creative trends and opportunities.
• Assist with selecting voices, sound eects, music, and music composers that fit the project and the budget.
• Direct radio and TV soundtracks toward a high-quality final product.
• Strive for excellence (relevant, current, ground-breaking).
• Present competently in reviews and to clients, articulating clearly the creative rationale for the work being presented.
• Develop a valuable relationship with internal teams.
• Create integrated solutions as opposed to one-off ads.
• Work with internal teams at reviews and client presentations.
• Clarify the exact purpose/deliverables of a brief before developing the work.
• Embrace a culture of solutions not problems within the creative department.

Job Requirements

Qualifications & Experience

• Matric
• Relevant Diploma / Degree
• Experience in Financial Services will advantageous
• Technical skills include Design, Art Direction, Illustration, Rendering, Storyboarding, Retouching, and photo manipulation, understanding of web/online media, Photo Shoot direction, understanding of music, vocals and
• the TV Production process
• A portfolio that reflects creative conceptual proficiencies.
• Flair for art direction/design, broad, intrusive, creative, and original work
• Ability to deliver creative work of distinction
• Capability to take on campaigns with multi-element tasks that require a concept and a thought-through process
• Experience with software such as Photoshop, Illustrator, InDesign, Adobe After Effects, Video Editing, Flash, etc
• Has achieved merit-worthy excellence by winning awards in their field of expertise