You will be a key member of the Marsh McLennan Digital Marketing Centre of Excellence (CoE). Responsibilities will include helping shape our global digital marketing strategy and in Country / Region delivery, driving distribution support and enablement, as well as monitoring and reporting to continuously improve outside-in user journeys and experience.
We will count on you to (examples include but not limited to):
- Partnering with CoE, drive SEO performance inc. on content development, core web vitals, etc.
- Managing overall site health inc. SEO, tags, cookie consent, accessibility, etc. and overall local execution of global processes. Partnering with Technology teams on Martech implementation and adoption.
- Coaching/educating marketing teams on best practices to influence digital campaign planning and online experiences.
- Strong analytics skills to track and measure performance and make data-driven decisions (including A/B testing).
- Strong Martech knowledge including with platforms such as AEM, Adobe Target, GA/Adobe Analytics, Workfront, SEMrush or other equivalent enterprise digital platforms. Experience in international websites management and Martech is a plus.
- Strong curiosity and creativity with a desire to stay up to date with industry trends and competitive landscape and apply to CoE initiatives.
- Excellent communications skills - English and local language verbal and written.
- Relevant qualifications/certifications, 4+ years related experience.
- Proven digital marketing expertise and knowledge including across IA/taxonomy, tagging, SEO/SEM, lead nurture, experience/content fragments for localization, personalization, accessibility, UX/UI, conversion rate optimization, A/B testing, CCM, etc.
- Strong Martech knowledge including with platforms such as AEM, Adobe Target, GA/Adobe Analytics, Workfront, SEMrush or other equivalent enterprise digital platforms.
- Relevant qualifications/certifications, 4+ years related experience.
- Strong experience in strategizing, designing, and executing a digital marketing presence that successfully amplified brand, client/prospect engagement and online leads/e-commerce sales.
- Outstanding solution-focused delivery with a track record in taking ownership to successfully steering projects forward, strong attention to detail, problem solving to achieve desired results and a proven ability to flex own style to be both strategic and hands-on when required.
- Experience with HTML and CSS is an asset.
- Experience in international websites management and Martech is a plus.
- Strong curiosity and creativity with a desire to stay up to date with industry trends and competitive landscape and apply to CoE initiatives.
- Excellent communications skills - English and local language verbal and written.
Marsh McLennan (NYSE: MMC) is the worlds leading professional services firm in the areas of risk, strategy, and people. The Companys 85, 000 colleagues advise clients in 130 countries. With annual revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh provides data-driven risk advisory services and insurance solutions to commercial and consumer clients. Guy Carpenter develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and wellbeing for a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector and governmental clients. For more information, visit marshmclennan.com, or follow us on LinkedIn and Twitter.
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