Role purpose:
- The successful candidate is a customer obsessed and commercially savvy individual that thinks strategically and executes effectively.
- Required to lead the impact assessment of market trends, activity across a diverse competitive landscape and our business strategy, they must have the ability to translate data and insights into customer level execution plans with ease.
- Since the businesses within the SME segment are more mature, candidate must be a seasoned professional with extensive B2B knowledge.
- They must be able to work well independently, as part of a team, or create high-performing cross-functional teams necessary to deliver against our strategy
Market Research:
- Understand customer needs, preferences, and pain points
- Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)
- Gathering data on market trends, competitor propositions and industry dynamics.
- Based on customer insights/needs, design the proposition
- Define benefits and advantages
- Create unique differentiation
- Test proposition in the market with customers
- Conducting POCs and fine tuning propositions
- Support in market development and assist sales in selling the first few units in market
- GTM Design
- Working with sales in defining channels to market
- Work with marketing in designing campaigns to drive the required demand
- Overall responsible for the revenue and market share growth of SME segment
- Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts
- Internal and External stakeholder engagement and partner management related to growth of segment
- Effective Communication and stakeholder management.
- Must have the ability to influence and challenge decisions
- Business Acumen and data-driven
- Analytical Thinking and Problem Solving
- In depth understanding of segmentation strategies and proposition management
- Demonstrated ability to lead cross-functional teams
- Matric
- 3 Year Business Degree or related industry
- Business post-graduate degree or diploma an advantage
- 5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing
- ICT or financial services experience essential
