Senior Marketing Manager

IDM is growing quickly and needs a Senior Marketing Manager to join the IDM Marketing Team. This individual needs to be creative, detailed and have a passion for client communications. They need both a broad understanding of all marketing activities and a deep experience of the operational elements of running and internal agency.

As the Senior Marketing Manager, this persons core objective will be to establish and internal agency alongside the Brand Team, to enable the growth of our market share in line with the business strategy. They will take ownership of DebtBusters marketing activities and ensure consistency of message across different verticals (digital, PR, direct marketing etc.) across the customer segments and report jointly to the Head of DebtBusters and the Head of Marketing.

Minimum Requirements

Degree in Marketing or a BCom General Degree
5 years of experience in the Marketing arena
Understanding of different marketing platforms
Good knowledge of channel marketing (Digital, Direct, Partner and Brand)
Ability to function with a high degree of autonomy
Able to continuously balance between the customer and commercial needs
Customer experience marketing of products and services
Analytics/AB/multivariate testing and related tools
Data-driven decision making

Advantageous Experience

5 years experience in marketing in the financial services industry
Experience with building and running an internal agency
Experience with establishing a Voice of Customer capability including customer insights and customer testimonials
Experience working with business to develop customer journey communications

Key Responsibilities

Become responsible for Holistic campaign management and coordination
Build the capability for capturing / packaging customer testimonials for internal (Employees) and external use (Customers)
Building a Voice of Customer capability within the DB business unit including Qualitative and Quantitative customer insights
Coordinate the creative development of all assets used to deliver on the strategic campaigns
Oversee onboarding and retention client communication efforts/copy and ensure they fit with the right decisioning efforts/channels
Help position the new DebtBusters consumer plans/offerings accordingly

What Does IDM Offer Its Employees