Senior SEO Specialist

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africas biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And thats just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and lets reach for the stars.

We have an amazing opportunity for a Senior SEO Specialist. Do you think you have what it takes to be our newest Purple Star?

The successful candidate will be responsible for SEO, manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google in order to maximize ROI.

With Hollywoodbets You Will:
Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.

You Bring:

Relevant Degree or Diploma in Marketing or relevant field
Minimum 3 6 years in Technical and SEO experience
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, SEM Rush, Link Research tools etc.)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO and SEM
Experience with data tracking through Google Analytics
Experience with Google Tag Manager configuration/setting up of tags
Report creation experience using Google platforms & SEO tools
Exposure to web development (WordPress, React, Angular)

What Youll Do for The Brand:
Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Ensure targets are archived and managed, analyze and optimize the campaigns to archive and exceed the KPIs
Manage a team and as a senior specialist in the SEO team youll assist the HOD with the training interns/junior members, reviewing their campaigns and help them archive their KPIs.
Seek ways to improve effectiveness and efficiency within the SEO team in order to aid revenues growth.
Track, report, and analyze website analytics and SEO initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Google My Business optimization
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Must be willing to also work within the various digital marketing functions (email, SMS, Affiliate marketing, web development, etc.). Willing to learn and broaden knowledge across the entire digital marketing scope
Outstanding ability to think creatively, strategically, and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Strong organizational, time management, and analytical skills
Reviewing and analyzing client sites for areas that can be improved and optimized
Research competitors and provide suggestions for improvement
Regular audits, both large and small
Identify the latest trends and technologies affecting our industry. Keep abreast with best practices


What Youll Bring to The Team:

Ability to work in a deadline driven environment.
Strong Project Management and problem-solving skills.
Excellent verbal and written communications skills.
Self-starter and work well within a team environment.
Strong recruitment and negotiation skills.
Ability to effectively manage and build client and team relationships.
Able to succeed in and enjoy a fast-paced, quick-witted environment.
Knowledge of digital marketing across social, display, and programmatic platforms.
Knowledge of Affiliate marketing
Strong analytical and strategic thinking skills.
Ability to make data-driven decisions.
Excellent interpersonal and collaboration skills.

So, are you ready to level up, learn, and perform at your best? Apply now!

Please note that only applicants who meet the stipulated minimum requirements will be considered.