SEO Specialist

This is a remote position.

Responsibilities: REMOTE ROLE ( MUST BE BASED IN SA)

Keyword Research And Analysis

Conduct thorough keyword research to identify relevant and high-performing keywords for various business segments.

Analyse keyword competition, search volume trends, and user intent to optimise content strategies.

On-Page Optimization

Perform on-page SEO audits and provide recommendations to improve website structure, content optimization, and internal linking.

Create and optimise meta tags, headers, and other on-page elements to improve search engine visibility.

Content Strategy

Collaborate with content creators to develop SEO-friendly content that meets both user needs and search engine requirements.

Ensure content is well-structured, relevant, and aligned with target keywords and topics.

Technical SEO

Identify and report to the developer technical issues that may affect search engine crawling, indexing, and ranking.

Optimise website speed, mobile responsiveness, and overall user experience.

Link Building

Develop and execute link-building strategies to acquire high-quality, authoritative backlinks.

Identify and pursue partnership opportunities, guest posting, and outreach initiatives.

Competitor Analysis

Analyse competitor SEO & Content strategies to understand best-in-class examples within each industry.

Monitor competitor performance and adjust strategies accordingly.

Data Analysis And Reporting

Utilise SEO tools (e.g., Google Analytics, Google Search Console, SEMRush) to track and analyse website performance metrics.

Generate regular reports on key SEO metrics, highlighting successes, areas for improvement, and actionable insights.

Algorithm Updates And Industry Trends

Stay up-to-date with search engine algorithm updates, industry trends, and best practices.

Proactively adapt strategies to align with evolving search engine guidelines.

Collaboration And Communication

Work closely with the web development and designers team to integrate SEO recommendations into ongoing projects.

Communicate SEO strategies, progress, and results to stakeholders effectively.