Posted on: 31 October 2023
ID 890665

SEO Specialist/Digital Manager

SEO Specialist/Digital Manager Media/Marketing/Sales

Cape Town - Western Cape

ENVIRONMENT:

DRIVE results for a diverse client base as you develop & execute SEO strategies that integrate data insights from Google Analytics as the next SEO Specialist/Digital Manager sought by forward-thinking Advertising Agency to join its team. You will also conduct in-depth technical SEO audits, lead & create content marketing strategies while formulating and overseeing link-building strategies to elevate SEO rankings and online prominence. The ideal candidate must preferably possess a Bachelor's in Marketing/Journalism/Communications/Information Systems or other relevant field with 8 or more years work experience of demonstrable SEO experience, including the following: Google Analytics, Google Ads (PPC), Content Marketing, Looker Studio, Search Console, SEO Tools and account management including Google Analytics, SEMrush, Ahrefs, Majestic & Screaming Frog.

DUTIES:

SEO Strategies
  • Develop and execute SEO strategies that integrate data insights from Google Analytics and other sources to drive results for a diverse client base.
Technical SEO
  • Conduct in-depth technical SEO audits, optimise websites for search engines, and stay abreast of emerging website technologies for on-site SEO enhancements, using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Screaming Frog.
Content Creation and Optimisation
  • Lead and create content marketing strategies, ensuring keyword research, content creation, and user experience optimisation are at the forefront.
SEO Tools
  • Utilise your expertise in SEO tools and software to streamline operations and keep the business ahead of the competition.
Link Building
  • Formulate and oversee link-building strategies to elevate SEO rankings and online prominence.
Data-Driven Keyword Research
  • Apply a data-driven approach to keyword research and analysis, identifying untapped growth opportunities.
Performance Analytics
  • Regularly analyse SEO performance using Google Analytics and other Data Analysis tools to spot trends and areas for enhancement.
SEO Reporting
  • Generate detailed and actionable SEO reports using tools like Looker Studio, offering clients transparency and insights into their online performance.
Client Relationship Management
  • Be the primary client liaison, providing transparent updates, insights, and performance reports.
Day to Day tasks will include but are not limited to:
  • Manage all aspects of SEO and PPC campaigns for clients to drive client growth/success.
  • Optimise client websites for search engines (on-page SEO).
  • Perform keyword research for both SEO and PPC campaigns.
  • Analyse competitors' websites and online marketing initiatives.
  • Create and manage paid search ad campaigns.
  • Prepare monthly SEO campaign reports.
  • Optimise web content for keywords related to customer products and services.
  • Consult with clients about their business goals and propose solutions and strategies that meet their needs (primary point of contact for your clients).
  • Analyse and Correct technical issues on the backend of websites.
REQUIREMENTS:
  • Desired Education: Bachelor's in Marketing, Journalism, Communications, Information Systems, Business, Statistics or a related major.
  • Must have 8 years or more of demonstrable SEO experience, including the following: Google Analytics, Google Ads (PPC), Content Marketing, Looker Studio, Search Console, SEO Tools and account management.
  • Solid working knowledge of SEO/Technical SEO/Local SEO.
  • Working knowledge of Google Ads.
  • Solid working knowledge of Google Analytics 4 and Tag Manager.
  • General knowledge in CRO.
  • Knowledge of Excel, graphs, and formulas.
  • You will need previous experience and knowledge in General Digital Marketing, including PPC, social media, email marketing, etc.
  • Website Development understanding and a working knowledge of basic HTML, JavaScript, etc.
ATTRIBUTES:
  • Strong customer service skills.
  • Capable of working concurrently on several projects.
  • Excellent organisational skills and attention to detail.
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Occupation:
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