We are looking for a talented social media and content manager to administer our social media accounts as well as oversee PR for the business. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a social media and content manager, we expect you to...
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
You will be the central point of contact for all marketing content within the organization.
Duties and Responsibilities:
- Perform research on current benchmark trends and audience preferences.
- Set specific objectives and report on ROI.
- Work alongside graphic designer to design and implement social media strategy to align with business goals.
- Provide copy and brief to digital manager to design all content within organization.
- Write up project summaries.
- Do research on key trends and topics and compile Blog posts for website.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Oversee social media accounts' design with graphic designer (e.g. Facebook timeline cover, profile pictures and blog layout)..
- Grow LinkedIn brand presence - strong LinkedIn an added advantage.
- Work alongside Digital agency to monitor SEO and web traffic metrics.
- Work alongside copywriter to develop monthly press release, issue press release to media and maximize exposer for the company.
- Proven work experience as a social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Analytical and multitasking skills
- Up to date with the latest digital technologies and social media trends.
- Excellent communication skills and be able to express our company's views creatively.
- BSc degree in Marketing or relevant field
- R20 000 - R30 000 - Contingent on experience