Our client is a leading Sales and Marketing company specialising in the hospitality sector. They are looking for an experienced Social Media Coordinator to join their expanding team.
The Social Media Coordinator is responsible for the content creation and implementation of the social media and digital marketing strategies.
These strategies will be geared towards increasing brand awareness, improving customer engagement, and drive website traffic and bed night sales. The ideal candidate will have a passion for social media and digital marketing, as well as a strong understanding of the latest trends and best practices in the industry with special focus on these within the context of the hospitality industry.
The individual will also work closely with the Marketing team to ensure continuity throughout the portfolio.
Main Responsibilities
- Develop and execute a comprehensive social media and digital marketing plans and campaigns that aligns with the clients overall marketing strategy and business goals.
- Working closely with the Director of Client Service, the Social Media Coordinator will need to ensure each campaign includes clear objectives, target audiences, as well as a detailed timeline for execution.
- Create, curate, and manage engaging and relevant content for the client's social media channels, including but not limited to: Facebook, Instagram, LinkedIn, and other platforms as needed.
- The ideal candidate should have a strong understanding of what content resonates with different target audiences and be able to create engaging and relevant content that drives engagement and drives revenue.
- Monitor and analyze social media and digital marketing metrics to assess the performance of campaigns and make data-driven recommendations for improvement.
- Collaborate with internal teams, such as the sales, OTA, and reservations teams, to create cross-functional campaigns that drive business results.
- Manage the client's digital advertising campaigns, including display advertising, search engine marketing, and social media advertising.
- Stay up-to-date with the latest social media and digital marketing trends and technologies, and incorporate these into the company's strategy as appropriate.
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Researching audience preferences and discover current trends
- Creating engaging text, image and video content
- Measure web traffic and monitor SEO
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Report on online reviews and feedback from customers and fans
- Suggest new ways to attract prospective customers, like promotions and competitions
- Compile monthly reports and provide insights on community engagement and growth
- Paid marketing channel management (planning, budget management, implementation, and reporting)
