Social Media Manager

Social Media Manager Time Out Market

Location: Cape Town

Reports to: General Manager

Summary

We have an opening for a new social media manager for our newly opened Cape Town Market to showcase the best of the market through creative content creation, utilising both photography and videography skills.

This role is two fold - you will be responsible for creating our content and managing it across our social channels.

Key Areas Of The Role

• Content & Community management
• Content Creation - Videography and Photogrpahy skills essential
• Social Strategy
• Paid strategy
• Measurement and evaluation
• Tools and technology
• Training

Key Responsibilities

• Lead and execute the photography and videography efforts for campaigns, capturing visuals that align with the brand's messaging and positioning
• Document major market events through photos and videos, showcasing the vibrancy and uniqueness of the location within brand guidelines.
• Collaborate with the central brand team to understand and stay updated on brand content guidelines.
• Deliver multimedia content, spanning photography and videography, for use across various channels, ensuring a consistent brand representation.
• Edit photographs and video footage to align with the brand's aesthetic and messaging standards.
• Ensure all content resonates with audiences, adapting to emerging content trends.
• Maintain an organised digital library of all media assets for easy access and future use.
• Stay updated with the latest photography and videography trends and software, ensuring the best quality capture and editing.
• Build and maintain relationships with agencies or freelancers used as content creators across all markets.
• Lead the onboarding and briefing process for any external content creators, setting clear expectations aligned with brand standards.
• Developing social media strategies with the aim of increasing brand awareness and customer engagement
• Analysing the long-term needs of the companys social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
• Staying up-to-date with the latest social media trends and digital technologies
• Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Developing and overseeing competitions and campaigns to draw attention to a brand
• Setting measurable goals for campaigns, measuring and showing the Return on Investment

Qualifications

• Degree in Photography, Videography, Media Production, or a related field.
• Demonstrable experience in both photography and videography across a range of media formats.
• Proficiency in photography and videography editing software like Adobe Lightroom, Premiere Pro, and After Effects.
• Willingness to travel frequently to various Market locations.
• Strong understanding of brand aesthetics and the capability to capture it visually across different market settings.
• Ability to adapt to dynamic environments and shoot requirements.
• In-depth knowledge of modern photography/videography techniques, equipment, and trends.
• Exceptional communication skills to understand briefs and feedback.
• Proven experience working collaboratively with other teams to achieve a unified brand visual.

What We Look For In a Candidate

Time Out is a company filled with individuals as diverse as the cities we live in and cover. At the same time there are common characteristics and values we all share. To join our team, youll want to

Be commercially astute

Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence

Think globally

Have excellent communication and relationship building skills

Have a high sense of ownership, urgency and drive

Be a team player

About Our Culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

About Time Out Group Plc

Time Out Group is a global media and hospitality business that inspires and enables people to explore and enjoy the best of the city.

It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike.

Time Out Group has been named one of the Most Innovative Companies for 2020 by Fast Company - this prestigious annual list honours the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in todays fast-changing world. The Group comprises two highly synergistic business divisions: Time Out Media and Time Out Market.

Time Out Medias digital and physical media proposition comprises websites, mobile, social media, print and live events. Across these platforms, Time Out distributes its high-quality content written and curated by local expert journalists around the best food, drinks, culture, art, music, theatre, travel and entertainment in 328 cities and 58 countries. The Company is monetising this global reach and its strong traffic from a desirable audience via digital and print advertising as well as e-commerce. Since its launch 50 years ago, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is a food and cultural market leveraging the Time Out brand to bring the best of the city under one roof: its best chefs, drinks and cultural experiences based on the editorial curation Time Out has always been known for. The worlds first food and cultural market experience based wholly on editorial curation, Time Out Market captures decades of local knowledge, independent reviews and expert opinions. Everything that is being offered in Time Out Market must have been reviewed with four or five stars, and not one star less, by independent Time Out journalists.

The first Time Out Market opened in Lisbon in 2014 and is now Portugals most popular attraction with 4.1 million visitors in 2019. Following this success, four new Time Out Markets opened in North America in 2019 in New York, Boston, Montral and Chicago, and we recently celebrated the opening of Time Out Market Dubai in April 2021. A further pipeline of other global locations includes Porto, Barcelona, Prague, Abu Dhabi, Cape Town and London.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the worlds greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Tokyo and Sydney and beyond. Its our integrity, passion, curiosity, creativity and openness that make us successful and a unique team.