Job Purpose
This person is responsible for managing IWGs presence on LinkedIn and all social media platforms. You will create content, schedule posts and engage with our audience to optimize our ROI.
Job scope
By analyzing platform specific metrics you will optimize our execution strategies and tailor content to specific audiences. Specific duties will include;
- Develop and execute LinkedIn strategies to increase brand engagement and conversion of enquiries to generate demand.
- Timely reporting and campaign development, management and execution of campaigns.
- Create and optimize LinkedIn profiles for individuals and businesses, ensuring alignment with branding and objectives.
- Manage LinkedIn advertising campaigns, including budget allocation, targeting, and performance analysis.
- Generate compelling content for LinkedIn posts, articles, and sponsored updates to drive audience engagement and lead generation.
- Monitor LinkedIn analytics to track key performance metrics and identify areas for optimization.
- Stay updated on LinkedIn platform updates, trends, and best practices to continuously improve campaign effectiveness.
- Conduct research and explore opportunities on other social media platforms to enhance overall social media presence and support business objectives.
- Proven expertise on LinkedIn and social media to deliver significant increases in revenue.
- LinkedIn professional certification is an advantage.
- High drive, tenacious and excellent communication skills.
- Works collaboratively with colleagues from other teams to deliver results.
- Able to work independently.
- Resilient and self-motivated.
- Ambitious and career motivated.
- Strong analytical skills.
IWG has been at the forefront of flexible working for more than 30 years. With over 3, 500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.
We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.
As the worlds leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.
Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30, 000 centres.
Carbon Neutral WorkplacesIWGs purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.
Leading Employer AwardIWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.
Join us at https://careers.iwgplc.com/home
