SOCIAL MEDIA MANAGER

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever, its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to act as the key custodian for our amazing brands and lead social media communications in a professional, fast-paced and engaging manner.

Key roles and responsibilities:

• Consistently drive and champion the craft and quality of social media to drive earned media through the development of compelling content
• Manage the day-to-day messaging, monitoring, and moderation of assigned social media channels
• Ensure content is posted timeously across social media platforms
• Ensure complaints are managed efficiently, professionally and timeously and that negative sentiment is closely monitored
• Drive engagement and conversations with the community that are conversationally-led, relevant and real-time
• Identifying tactical and relevant opportunities to engage with the community through daily, weekly and/or campaign war Rooms
• Being the gate keeper of ensuring that content follows internal brilliant basics, media principles and is compliant to legal guidelines
• Inter-agency relationship building and management
• Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice within the social playbook
• As a brand custodian for the respective brands you work on, proactively review and advise what content produced throughout the year is high quality and aligned to brand playbooks
• Input into campaign ideas and creative brainstorming sessions
• Working closely with the Trends and Insights team to drive positive sentiment and optimize on content opportunities
• Assisting in compiling weekly social media platform reports with conversation and community trends and campaign reports in conjunction with the Data and Insights team
• Track performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting inputs to the data and insights team
• Be the point-of-contact in all crisis response following the playbook guidelines for escalation procedures and crisis management workflows
• Assist with compiling crisis reports timeously while measuring and reporting on the reach, influencers, conversation topic drivers and level or reputational threat to the brand
• Finding new ways to communicate, identify new content opportunities and ways to repurpose /create content
• Exploring new angles and tactics for your content approach
• Collaborating with creative teams to craft content that best answers social media content briefs

Key attributes and competencies:

• Clear understanding of trend-hunting and proactive community management ORM and social media crisis management experience
• Content performance insights
• Social Media best practices
• Brand tone development and implementation
• Client relationship building
• Live event coverage

Minimum requirements:

• Matric
• Higher Certificate/Diploma) or relevant tertiary qualifications / certifications 5 + years in social media management
• Experience developing social media content plans

Additional information:

• Band :VIII

SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.