Cape Town - Western Cape
Calling all home dcor enthusiasts with social media superpowers! We have a dreamy opportunity for a Mid-Senior Social Media Manager to join a national dcor retailer's vibrant HQ in Cape Town.
Ready to transform homes and social feeds? We're on the hunt for an agile, hands-on social media whiz to turbocharge our brand presence and captivate our online community of dcor lovers. This role is your creative canvas, where you'll strategise, craft, and unleash inspiring social media content that showcases the latest trends and hottest homeware. Keep a keen eye on market trends, master the latest tools, and report on campaign performance like a boss.
The successful candidate will take charge of Influencer management, be a content ideation maestro, churning out fresh, room-revamping visuals, magnetic written content dripping with design inspiration, and show-stopping video reels that'll have viewers itching to redecorate. Canva will be your trusty sidekick as you design eye-catching graphics that make people double-tap in awe. Scheduling and reporting? You got this! Bonus points if you have some experience with paid social sorcery to target the home dcor aficionados.
Thriving in a fast-paced retail environment is key here. You'll need an eagle eye for detail and the ability to multitask like a social media maestro. A positive, can-do attitude and a healthy dose of dcor obsession! are a must. Basically, if you speak fluent Facebook, Instagram, TikTok, and YouTube, we want you!
Are you ready to turn your passion for social media and dcor into a dream job? Show us your infectious enthusiasm for creating engaging social media magic and get ready to make this your once-in-a-lifetime career move! Apply today!
Responsibilities
- Responsible for creating, developing, and managing creative social media campaigns across all platforms, including the generation of visual and written content.
- Regularly create and post engaging content such as short video content, reels, scene shots and monitor its impact.
- Grow and sustain online followership through well-strategised plans and consistent content production.
- Identify and collaborate with influencers to create captivating content that enhances customer engagement and sales.
- Be on top of social media trends, incorporating them into our content and strategy as suitable.
- Monitor competitors' and overseas companies' social media strategies.
- Analyse engagement data and report to senior management on the efficacy of content and social media campaigns.
- Develop an understanding of customer expectations based on past social media activities.
- Oversee the community management of social media channels, ensuring an engaged online community through timely and thoughtful responses to customer inquiries, regular interaction, and the cultivation of a positive brand image.
- Use Social Media analytics tools (Hootsuite, Sprout Social etc.) to track progress on all platforms and for reporting purposes.
The successful candidate must have/be:
- Bachelors Degree in Digital Marketing, Social Media Marketing, or a relevant field
- 5+ years of experience as a Social Media Manager or a similar role.
- Content management experience.
- Proven experience in creating and managing content, including video and graphic content.
- Proficiency across social media platforms such as Facebook, Instagram, TikTok, X, LinkedIn, YouTube.
- Influencer management experience.
- Extensive knowledge of social media best practices.
- Proficiency in graphic design and video editing software, including but not limited to Photoshop, Canva and CapCut, is required.
- Creativity and a keen eye for detail.
- Strong ability to analyse statistics and data to generate insightful reports.
- Knowledge of SEO, Google Analytics, and keyword research an advantage
- Excellent verbal and written communication skills.
- Ability to develop a unique voice for each social media platform.
- Agile.
Should you not receive a response within one week, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam786
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